Marketing Manager

Marketing Manager – NCDF Group Plc - Nigerian Capital Development Fund

An institution that mobilizes capital from the public and private sectors to invest in projects, businesses and social enterprises with the intention to generate good financial returns and measurable positive social-environmental impact, as well as act as a champion to help increase awareness and confidence on the advantages of impact investing.

Marketing Manager

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience
• Location Lagos
• Job Field Marketing and Communication

The opportunity

• NCDF Group is seeking an experienced Marketing Manager to lead the MarketReach24 team and take responsibility for marketing strategy, sales development, client acquisition and campaign delivery.
• We are looking for a commercially driven leader with substantial experience in running a marketing agency or leading its operations. The successful candidate must combine deep digital marketing expertise with the ability to manage marketing executives, win business, oversee client contracts and deliver measurable revenue growth.
• This role requires both strategic judgement and practical execution: someone who can build a credible marketing plan, organise the team around clear targets and take responsibility for results.

Your responsibilities

• Lead the team: Direct, coach and assess marketing executives and relevant specialists, setting clear responsibilities, delivery standards and performance targets.
• Drive sales and business development: Identify opportunities, build a qualified sales pipeline, develop proposals, lead pitches and convert prospects into paying clients.
• Manage agency operations: Coordinate client onboarding, campaign planning, resource allocation, budgets and delivery across multiple accounts.
• Direct digital marketing: Oversee search engine optimisation, paid search, social media advertising, email marketing, content marketing and website conversion.
• Manage client relationships and contracts: Define scopes of work, deliverables, pricing proposals and timelines; coordinate contract approvals, monitor obligations and secure renewals.
• Deliver integrated campaigns: Connect digital campaigns, direct outreach, partnerships and other appropriate channels to generate enquiries, sales and repeat business.
• Maintain commercial discipline: Monitor campaign spending, account profitability, billing milestones and payment follow-up in coordination with finance.
• Report on performance: Present clear analysis of lead quality, customer acquisition costs, conversion rates, campaign returns, client retention and revenue performance.
• Protect service quality: Maintain professional standards in client communications, brand presentation and campaign execution.
• The experience we require

You should demonstrate:

• Substantial experience across marketing, sales and business development, with responsibility for commercial outcomes.
• A proven record of running a marketing agency, managing an agency business unit or holding a senior role with direct responsibility for agency operations and client delivery.
• Experience leading a team of marketing executives, including target setting, coaching and performance management.
• Deep practical knowledge of digital marketing, including paid advertising, search, social media, email campaigns, analytics and lead conversion.
• Evidence of winning clients, negotiating commercial terms, managing contracts and growing existing accounts.
• Experience managing multiple campaigns and client relationships while controlling budgets, deadlines and service quality.
• Strong working knowledge of customer relationship management systems, marketing automation and performance reporting tools.
• Excellent written communication, presentation, negotiation and stakeholder management skills.
• A relevant qualification in marketing, business or a related discipline is desirable. Professional marketing qualifications and current platform certifications would be an advantage. Demonstrated commercial achievement will carry significant weight.

What success looks like

• Success will be assessed through qualified leads, new business won, revenue generated, profitable account delivery, client retention and the performance of the marketing team. Candidates must be able to connect marketing activity to business results and explain their personal contribution to those results.

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