Marketing Manager

Marketing Manager

Marketing Manager at Natafamdavid Consulting Nigeria Limited

Location: Akure, Ondo

Employment Type: Full-time

Responsibilities

Marketing Strategy & Planning:

• Develop and implement the Station's annual and quarterly marketing strategy.
• Develop marketing plans to increase advertising, sponsorship and programme revenue.
• Identify new markets, industries, sectors and client segments for business development.
• Monitor market trends, competitors and changes in media consumption.
• Develop strategies for increasing the Station's market share and commercial visibility.

Advertising Sales & Revenue Generation:

• Drive sales of advertising airtime across TV and Radio.
• Develop and sell advertising packages, sponsorship opportunities and branded content.
• Identify and pursue new corporate, government, SME and institutional clients.
• Develop strategies to increase revenue from existing clients.
• Ensure effective follow-up on proposals, quotations and sales opportunities.
• Monitor sales targets and ensure achievement of agreed revenue objectives.

Sponsorship & Programme Commercialisation:

• Work closely with the Programmes Department to identify programmes suitable for sponsorship.
• Develop sponsorship proposals and commercial packages for programmes and special events.
• Identify potential sponsors and strategic partners.
• Negotiate advertising and sponsorship deals within approved parameters.
• Develop opportunities for product placement, branded programmes, activations and special broadcasts.

Client Acquisition & Relationship Management:

• Build and maintain strong relationships with advertisers, media agencies, corporate organisations and other stakeholders.
• Develop a structured client database and prospect pipeline.
• Conduct regular client visits and business development meetings.
• Understand client marketing objectives and develop suitable media solutions.
• Ensure excellent customer service and client retention.
• Resolve client concerns promptly in collaboration with relevant departments.

Digital & Integrated Marketing:

• Develop opportunities for clients across TV, Radio and digital platforms.
• Promote integrated advertising packages combining broadcast and digital media.
• Explore opportunities through social media, websites, streaming platforms, podcasts and other digital channels.
• Work with the Digital / Content team to develop commercially viable digital advertising opportunities.

Marketing Team Management:

• Lead, supervise and motivate the Marketing / Sales team.
• Set individual and team sales targets.
• Develop sales territories and client portfolios.
• Monitor staff performance and provide coaching and support.
• Conduct regular sales meetings and pipeline reviews.
• Identify training and development needs for marketing staff.

Marketing Materials & Proposals:

• Oversee the development of media kits, rate cards, sponsorship proposals and advertising packages.
• Ensure marketing materials accurately communicate the Station's audience, programmes and commercial opportunities.
• Review proposals before submission to major clients where required.
• Ensure consistency in the Station's corporate and marketing communications.

Revenue & Sales Reporting:

• Prepare weekly and monthly marketing and revenue reports.
• Track sales performance against targets.
• Maintain an up-to-date sales pipeline.
• Monitor outstanding client payments in collaboration with Accounts.
• Analyse revenue performance by client, product, programme and platform.
• Provide Management with recommendations for improving revenue performance.

Internal Coordination:

The Marketing Manager will work closely with:

• Programmes Department

• News Department

• Production

• Traffic / Scheduling

• Accounts / Finance

• Administration / HR

• Technical / Master Control

• Digital / Social Media.

• Qualifications & Experience

• Bachelor's Degree / HND in Marketing, Business Administration, Mass Communication, Advertising, Public Relations or a related discipline.

• Professional certification in Marketing, Advertising, Media or Sales will be an advantage.

• Minimum of 5 years of relevant experience, preferably within broadcasting, advertising, media, telecommunications, or a related industry.

• Demonstrable experience in advertising sales, sponsorship acquisition or media business development.

• Strong existing knowledge of the Nigerian media and advertising market will be an advantage.

Required Skills and Competencies:

The ideal candidate should demonstrate:

• Strong sales and business development skills.
• Excellent negotiation and persuasion skills.
• Strong corporate relationship-management skills.
• Excellent communication and presentation skills.
• Strong understanding of TV and Radio advertising.
• Knowledge of sponsorship and branded-content development.
• Strong commercial awareness.
• Excellent networking and client acquisition ability.
• Strong leadership and team-management skills.
• Good analytical and reporting skills.
• Ability to work with sales targets and deadlines.
• Proficiency in Microsoft Office and relevant CRM / sales tools.
• Understanding of digital marketing and social media advertising.

Application Closing Date

8th October, 2026.