Marketing Manager

About the Role Develop the hotel's online marketing plan in line with the brand vision, in collaboration with the Marketing Partner, with the objective of strengthening the position of the hotel and BESO Sitges in local and international markets. This role also oversees the implementation of the cultural and gastronomic activity calendar, acting as a content platform to deploy an integrated communications, sales and PR strategy, coherent with the luxury and lifestyle strategy. What You'll Do

• Conceptualize events, activations and experiences that generate interest in our target audience and strengthen the positioning of the hotel and the restaurant spaces at BESO.
• Focus on COMMUNICATION, SOCIAL MEDIA AND RELATIONS/PUBLICS, working with LOCAL PARTNERS and in collaboration with the MARKETING PARTNER, ensuring alignment with Sales and Operations strategy.
• COMMUNICATION & PR:
• Create and maintain the press kits for the hotel and BESO, keeping them up to date with latest news; manage press, influencers and content creators requests; liaise with Social Media and PR agencies to amplify activations.
• SOCIAL MEDIA:
• Create the RFPs for the hotel’s social media agency; participate in monthly meetings with Marketing Partner and brand team; review weekly calendars to ensure content meets brand standards; supervise content from the local agency and propose new ideas based on local market trends; identify social touchpoints (e.g., Instagram photo opportunities) to convert guests into followers using our hashtags; monitor KPIs (engagement, reach, community growth, content performance, influencer impact); coordinate monthly reports.
• Budget control of marketing plans for all hotels and BESO with the social agency.
• PARTNERSHIPS:
• Point of contact for hotel partnerships, ensuring compliance with the marketing plan.
• PROMOTION F&B & EVENTS:
• Create the F&B Marketing Plan with BESO; ensure execution of F&B identity; generate communication synergies between BESO and the hotel; identify collaboration opportunities (live music, DJs) and coordinate events with the Director of F&B and Guest Experience; attend to key guests, VIPs, press and influencers; update collaterals and menus with design team to ensure brand standards.
• PHOTOSHOOTINGS/VIDEOSHOOTINGS:
• Organize, coordinate and select all material; provide on-site support during photo and video shoots; ensure proper use of content across channels; supervise styling and props and communicate needs to ensure alignment with brand standards.
• MELIA.COM:
• Ensure hotel content is updated on MELIA.COM and other key channels.
• PRESENTATIONS OF BRAND/HOTEL:
• Create and update brand and hotel presentations so new employees understand marketing strategies; prepare hotel presentations for partners.
• CREATION AND DESIGN OF SALES MATERIALS:
• Marketing Manager will have support for creating promotional materials and other design requests (promotions, technical sheets, sales presentations, trade shows); collaborate with approved suppliers per Brand identity guidelines. What We're Looking For
• Education in Marketing, Communications and Public Relations; solid knowledge of latest trends in Entertainment, Gastronomy and Wellness, locally and internationally.
• Experience in conceptualizing events, activations and experiences; strong focus on Communications, Social Media and PR; ability to work with local partners and Marketing Partner; alignment with Sales and Operations. Compensation & Benefits
• My MeliáRewards: Participate in our exclusive loyalty program with benefits and advantages.
• My MeliáBenefits: Flexible compensation and exclusive discounts on a wide range of products and services, promoting an active and healthy lifestyle.