Marketing Manager

Job title: Marketing Manager

About the Role Logitech is seeking a consumer Marketing Manager to lead development and execution of local marketing programs, owning budgets, and cross-functional leadership to grow market share and awareness in key categories. The role covers brand building, marketing planning, creative development, agency engagement, budget responsibility, and collaboration with sales, regional marketing alignment, category management, new product launch strategy and planning.

What You'll Do

• Translate global strategies and create powerful local marketing plans that achieve commercial success in local markets.
• Develop yearly marketing plans updated quarterly and aligned with regional marketing, sales and finance.
• Collaborate with key account managers to drive category goals; participate in Weekly Sales & Marketing Meetings, Joint Business Planning and Top-to-Top discussions.
• Align with the Cluster Head of Marketing and Sales Leaders/KAMs on promo planning and demand planning to drive strategic initiatives.
• Be the single point of contact for all new product launches including planning, forecasting, budgeting and marketing.
• Successfully manage both retailer & etailer marcom spend (MDF) as well as budget ownership for third party agencies (OPEX); coordinate between sales & marketing to drive initiatives.
• Engage with specific communities & partners with innovative marketing programs that drive best practice.
• Communicate quarterly results on marketing campaigns, product launches, budgets, digital media spend and overall country performance (by product line, strategic pillar and channel).
• Develop consumer strategies based on market intelligence, locally relevant consumer insights, and best practices.
• Guide creative development of brand and campaign assets that resonate with a specific target audience.
• Drive a 360-degree omnichannel approach that integrates social, web, PR, partnerships, in-store and channel marketing programs.
• Communicate the Logitech story, promotions, and partnerships across various channels.
• Effectively manage creative & PR agencies and internal resources for the on-time delivery of world class marketing campaigns.
• Drive coordination and alignment with global marketing teams and partners.
• Evaluate, translate and design actionable plans from internal and external insights like GFK.
• Understand category management in order to execute with sales & key accounts to drive the most profitable SKU’s.

What We're Looking For

• 7+ years in marketing in tech, consumer electronics or consumer goods.
• BA/BS degree.
• Experience managing marketing through the entire product lifecycle from conception through EOL.
• Category management experience.
• Strong communication, collaboration and organizational skills.
• Experience working with and managing external agencies.
• Ready to lead groups, inspire creativity, and ability to interact with multiple partners.
• Ability to use quantitative data and metrics to drive strategic decisions.
• Self-motivated, driven and high energy level.

Nice to Have

• Retail experience is vital to drive category management, retailer/etailer marketing plans and in-store visibility.

Compensation & Benefits

• Not specified in the posting.