Marketing Manager - Key Accounts Aftermarket Europe & RoW (f/m/d) (Fixed-term)

Marketing Manager - Key Accounts Aftermarket Europe & RoW (f/m/d) (Fixed-term)

Your responsibilities

• Act as the central marketing interface for the region Europe and Rest of World (RoW), working closely with Sales, Product Management, Brand Marketing, and external partners.
• Develop, implement, and continuously optimize regional marketing strategies aligned with the global marketing framework.
• Plan, execute, and monitor integrated marketing campaigns across multiple international markets and channels.
• Adapt global marketing initiatives to regional market requirements while ensuring brand consistency.
• Manage regional marketing budgets, monitor KPIs, and evaluate campaign performance to drive continuous improvement.
• Coordinate cross-functional and international projects with internal stakeholders and external agencies.
• Support key customer activities, product launches, trade shows, sales promotions, and customer engagement initiatives.
• Build and maintain strong relationships with regional sales organizations, distributors, and strategic partners.
• Identify market trends, customer needs, and business opportunities to support sustainable growth.
• Ensure efficient project management, timely execution, and high-quality delivery across all assigned regions.
• Support customer-facing marketing measures for key accounts and contribute to measurable business impact through regional campaigns and initiatives.
• Track and report on campaign effectiveness, budget utilization, and key performance indicators on a regular basis.

Your profile

• Bachelor’s or Master's degree in Marketing, Business Administration, Communications, or a related field.
• Several years of professional experience in international B2B marketing, key account management, or a comparable commercial role.
• Proven experience managing cross-functional and international projects in a matrix organization.
• Strong strategic thinking combined with a hands-on mindset and excellent organizational skills.
• High level of initiative, ownership, and customer orientation.
• Excellent communication and stakeholder management skills.
• Analytical mindset with experience in budget management and performance measurement.
• Fluent in English; German is an advantage. Additional languages are considered a plus.
• Willingness to travel internationally (approx. 10%).
• Experience in the automotive aftermarket, preferred.