Marketing Manager

Marketing Manager at Inq

As a global leading-edge solutions provider, inq. prides itself in providing innovative, business-relevant services in Edge AI and IoT, Fabric, SDN/NFV for Edge Cloud, Secure Access Services Edge and Elastic Edge.

Marketing Manager

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 6 - 8 years
• Location Lagos
• Job Field Marketing and Communication

Job description

• To develop and execute integrated marketing strategies that strengthen inq.'s market position, build brand visibility, support revenue growth and position the organisation as a credible digital solutions partner.
• The role will translate inq.'s capabilities, solutions and customer value propositions into compelling market propositions, campaigns and content, while working closely with Sales, Product, Customer Success, Technology and Corporate Services to drive measurable business impact.

Responsibilities

Brand & Corporate Marketing:

• Translate and consistently apply inq.'s corporate positioning, brand identity and messaging across all market-facing channels.
• Strengthen inq.'s visibility and reputation within the Nigerian technology and digital solutions ecosystem.
• Develop initiatives that position inq. as a credible voice on relevant industry and technology issues.
• Ensure consistency of brand messaging across campaigns, presentations, digital platforms, events and external communications.
• Identify opportunities for executive and corporate thought leadership.

Success looks like:

• The market has a clearer understanding of who inq. is, what it does and the value it creates.

Solution & Product Marketing:

• Develop compelling value propositions and go-to-market plans for inq.'s products and solutions.
• Translate technical capabilities into clear business benefits for target customers and industries.
• Work with Product, Technology and Sales teams to develop solution messaging, sales collateral, case studies and campaign assets.
• Support the introduction and market activation of new products, solutions and partnerships.
• Develop sector-specific propositions based on customer needs and market opportunities.

Success looks like:

• Customers can understand the business problem inq. solves, the value of its solutions and why inq. is relevant to them.

Demand Generation & Sales Enablement:

• Develop integrated campaigns that generate awareness, engagement and qualified commercial opportunities.
• Work closely with Sales to identify priority markets, accounts, sectors and opportunities.
• Develop marketing programmes that support the sales pipeline and customer acquisition strategy.
• Develop marketing programmes that support the sales pipeline and customer acquisition strategy.
• Provide Sales with relevant content, presentations, case studies, campaign materials and other enablement tools.
• Track the contribution of marketing activities to pipeline and commercial outcomes.

Success looks like:

• Marketing is demonstrably contributing to market engagement, qualified opportunities and revenue growth.

Digital Marketing, Content & Communications:

• Lead the development of relevant content across the website, social media, email, digital platforms and other channels.
• Manage the content calendar and ensure timely delivery of high-quality market-facing content.
• Drive website optimisation, SEO and digital engagement initiatives.
• Develop thought leadership, customer stories, industry insights and other content that demonstrates inq.'s expertise.
• Coordinate external communications and PR activities with relevant agencies and partners.
• Monitor digital performance and use insights to improve campaigns.

Events, Partnerships & Market Engagement:

• Proactively identify and manage the industry events & engagements calendar, with the objective of participation and visibility for the company.
• Develop and manage strategic marketing events, industry engagements, sponsorships and activations.
• Identify opportunities for joint marketing initiatives with technology partners, customers and other ecosystem stakeholders.
• Coordinate participation in relevant industry forums, conferences and technology events.
• Maximise the commercial and reputational value of events and partnerships through pre-event, event and post-event engagement.
• Maintain relationships with relevant media, industry platforms and marketing partners.

Customer Advocacy & Market Proof:

• Identify opportunities to turn successful customer engagements into market proof.
• Develop customer case studies, testimonials, success stories and reference materials.
• Work with Customer Success and Sales to identify customers willing to participate in advocacy activities.
• Build a library of credible evidence demon