Marketing Manager III

Job title: Marketing Manager III

Job Details

Location: Remote Location, California Country: United States Category: Marketing Workplace

Location

Remote Employment Type: Contract Posted Date: October 15, 2026 Job ID: 652948

Job Description

Integrated Demand Generation Specialist

Location: US - Remote

Schedule: 40 hours

Duration: 12 months

Pay: 70/hr - 75/hr (DOE)

The Planet Group is seeking an Integrated Demand Generation Specialist to amplify the impact of our channel strategies across web, lifecycle, paid media, and creative. Working alongside specialized channel strategists, you will connect channels, bring programs to life, and use testing and optimization to improve conversion, adoption, and monetization. You will run the operating rhythm that moves campaigns from plan to launch, build a high-velocity experimentation practice, develop lifecycle and cross-sell programs, and use AI to deliver the work with greater speed and scale.

Job Responsibilities:

• Create a High-Velocity Experimentation Practice
• Build and manage an A/B testing roadmap with an emphasis on CRO across landing pages, forms, creative, lifecycle journeys, and digital channels.
• Define success metrics, create hypotheses, design tests, coordinate launches, and turn results into clear decisions about what to scale.
• Build dashboards and scorecards that connect experiments to funnel performance and downstream outcomes.
• Build Lifecycle Monetization and Cross-Sell Programs
• Partner with lifecycle and channel strategists to develop programs that increase product adoption, engagement, monetization, retention, and cross-sell.
• Define audiences, journeys, triggers, messages, and next-best actions that move people toward relevant products and experiences.
• Analyze journey performance and identify opportunities to improve engagement, conversion, and downstream value.
• Drive Integrated Campaign Execution
• Drive the campaign calendar and operating rhythm across priority audiences, product moments, and digital channels.
• Translate channel strategies into executable plans with clear owners, milestones, dependencies, approvals, and launch criteria.
• Connect digital strategies across web, lifecycle, paid media, creative, and agency partners around a shared plan and drive the work through launch.
• Lead With AI
• Use AI and agentic workflows to accelerate planning, analysis, and campaign delivery.
• Build reusable agents, prompts, templates, and workflows that increase the speed, volume, and consistency of the work.
• Test emerging AI capabilities and turn successful approaches into operating practices for the broader channel team.
• Lead Creative-Agency Delivery
• Manage the creative-agency workflow from brief through final asset delivery.
• Translate channel requirements into actionable briefs and keep assets ready for deployment across web, lifecycle, and paid media.
• Track asset status and production risks, hold partners accountable to timelines, and drive issues through resolution.

Job Qualifications:

• 4-6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.
• A track record of delivering campaigns across web, lifecycle or email, paid media, and creative workstreams.
• Hands-on experience building lifecycle programs tied to adoption, engagement, monetization, retention, or cross-sell.
• Experience leading CRO or A/B testing programs from hypothesis and test design through measurement and application of learnings.
• Experience managing creative agencies and coordinating channel owners, dependencies, and launch deadlines.
• Experience building dashboards, funnel reports, and campaign scorecards that lead to clear action.
• Demonstrated use of generative AI, automation, or agentic workflows to improve the speed, scale, or quality of marketing work.
• Strong analytical judgment, proactive communication, and the ability to align partners and drive work to completion.
• Desired Qualifications
• Familiarity with marketing automation, experimentation, analytics, content-management, and paid-media platforms.
• Experience with audience segmentation, triggered journeys, next-best-action programs, or full-funnel measurement.
• Experience creating reusable AI-enabled marketing workflows or lightweight agents.
• Experience marketing to developer or technical audiences.

EEO Statement

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process, and always double check the email address of the Recruiter to ensure it’s from an official Planet domain and not a domain with an alternative extension like .net, .org, or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity, and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.