About this role
Marketing Manager I FX & CFDs industry I Thai Market
About the job Marketing Manager I FX & CFDs industry I Thai Market
Are you ready to take your marketing career to the next level? We're looking for a passionate and strategic marketer to lead brand awareness and customer acquisition across key Thailand market. This is a unique opportunity to make a real impact in Thailand by developing and executing high-performing, localized campaigns.
What You Will Do
Campaign Management
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Plan, execute, and optimize multi-channel marketing campaigns
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Lead digital efforts including SEO, SEM, content marketing, and social media
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Leverage traditional marketing, events, and partnerships where relevant
Content Creation
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Create high-quality, engaging, and locally relevant content such as blog posts, videos, and social media updates
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Collaborate with internal teams and external partners to ensure all content supports strategic goals
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Ensure all content is tailored to local languages, cultures, and compliance standards
Market Research & Analysis
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Conduct in-depth market research to understand consumer behavior, trends, and competitor activity
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Use analytics and data tools to evaluate campaign performance and identify areas for improvement
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Implement A/B testing and other optimization strategies to improve results
Localization & Adaptation
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Adapt global marketing strategies to suit regional markets
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Ensure all campaigns comply with local cultural, legal, and regulatory requirements
Cross-Functional Collaboration
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Partner with sales, product, and customer service teams to ensure marketing efforts are aligned across the business
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Manage relationships with local agencies, vendors, and partners to enhance campaign delivery
Event Management
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Plan and coordinate events such as trade shows, webinars, and promotional activities
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Ensure all events are aligned with brand objectives and measure their effectiveness
Performance Reporting
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Develop dashboards to monitor key performance metrics and track ROI
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Provide regular reports and insights to inform future strategy
Compliance & Regulatory Awareness
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Maintain up-to-date knowledge of the regulatory landscape within the Forex and Financial Services industry
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Ensure all marketing initiatives comply with relevant laws and industry standards
What Makes You a Great Fit
- Bachelors degree in Marketing, Business Administration, or a related field (Masters degree is a plus)
- Minimum of 3 years' experience in marketing with a proven record of successful campaign execution
- Experience in the Forex or Financial Services industry is highly preferred
- Strong understanding of the Southeast Asian market, including cultural nuances and consumer behavior
- Proficient in digital marketing tools and platforms (SEO, SEM, social media, CRM, etc.)
- Excellent written and verbal communication skills in English and at least one local language (Thai, Malay, or Vietnamese)
- Strong analytical skills and the ability to turn data into actionable insights
- Demonstrated leadership and cross-functional collaboration experience
- Highly organized with excellent project management skills
Who You Are
- A strategic thinker with a focus on results
- Proactive and self-motivated you take initiative and deliver
- A collaborative leader who builds strong relationships
- Adaptable and resilient in a fast-paced environment
- Professional, ethical, and committed to continuous growth
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