Marketing Manager

Hyde Perth is seeking a Marketing Manager to act as the brand storyteller, culture maker and creative force behind one of Perth’s most exciting lifestyle destinations. You will lead the development and delivery of a bold, distinctive marketing strategy that builds awareness, drives engagement and creates loyalty, bringing the Hyde spirit to life across every touchpoint. The role requires a balance of strategic thinking and creative action, with a focus on turning ideas into experiences and finding fresh ways to connect with audiences. You will collaborate closely with commercial and operational teams to translate big ideas into campaigns that drive hotel occupancy, F&B performance and Hyde’s reputation as a destination for locals, travelers and the culturally curious.

Responsibilities

• Lead the development and execution of Hyde Perth’s annual marketing strategy, aligned with brand, commercial and business objectives.
• Build brand awareness for Hyde and FARRA and drive engagement across owned, earned and paid channels, including digital, social, PR, partnerships and activations.
• Develop integrated campaigns that support hotel occupancy, F&B performance and broader commercial goals.
• Build and nurture relationships with media, influencers, local creatives, cultural partners and tastemakers to position Hyde & FARRA as a must-visit destination in Perth.
• Lead content creation across key channels to bring the Hyde Perth story to life.

Requirements

• You are equal parts strategic thinker and creative doer, with a passion for great brands and turning ideas into experiences.
• You understand the power of brands and know how to connect with audiences in fresh and unexpected ways.
• You can work closely with commercial and operational teams to deliver campaigns that meet measurable objectives.
• You have strong relationship-building skills with media, influencers, partners and local creatives.
• You are capable of developing and executing an annual marketing strategy that supports hotel occupancy, F&B performance and broader business goals.