Marketing Manager/Director

Prime Ledger

Role Description

The Marketing Manager/Director will lead the development and execution of Prime Ledger’s marketing strategy, with a focus on driving brand awareness, lead generation, and support for sales initiatives in the tokenization and real-world asset space.

The Role

We're looking for a hands-on marketing professional to help drive growth at Prime Ledger. Reporting to the Head of Marketing, you'll turn strategy into action: running campaigns, producing content, managing channels, and bringing in qualified pipeline. You'll be a key member of a small, high-impact team, with plenty of room to take ownership and grow. We'll set the title (Manager or Director) based on your experience.

What You'll Do

• Plan and run multi-channel campaigns across LinkedIn, X, email, webinars, and SEO, GEO and earned media to generate and nurture leads

• Produce and manage content, including blog posts, thought leadership, case studies, newsletters, and sales materials, that explains RWA tokenization clearly to institutional audiences

• Manage our social media presence and grow engagement with our target audiences

• Support co-marketing with ecosystem partners, including blockchains, custodians, broker-dealers, and industry associations

• Work with sales on account-based campaigns, lead handoff, and enablement materials

• Manage the marketing stack (CRM, email automation, analytics), and track and report on campaign performance and KPIs

• Manage agencies, freelancers, and vendors as needed

• Coordinate event and conference participation, from logistics and booth materials to follow-up campaigns

• Keep all communications consistent with brand guidelines and financial-services compliance standards

• Bring ideas to shape marketing strategy and planning alongside the Head of Marketing

• What You Bring

• 4–7+ years of B2B marketing experience, ideally in fintech, capital markets, digital assets, or financial services

• A track record of running campaigns that drove measurable pipeline and engagement

• Working knowledge of blockchain, tokenization, or digital securities, and eagerness to go deeper

• Strong writing skills and the ability to make complex topics clear and compelling

• Hands-on experience with marketing automation/CRM tools (e.g., HubSpot, Salesforce), LinkedIn campaigns, and analytics

• Well organized, able to manage several projects and deadlines at once

• Comfort in a lean, fast-moving startup where you roll up your sleeves

• Experience marketing in a regulated industry, or an existing network across Web3, TradFi, or real estate, is a plus

• Why Join Us

• Play a key role in growing a company at the intersection of traditional finance and blockchain

• Work closely with marketing leadership, with real ownership and visibility

• Work across a varied set of asset classes and clients

• Remote/flexible work

• Prime Ledger is an equal opportunity employer. We welcome applicants of all backgrounds.

• Compensation: $105k - $169k estimated

• Location: Greater Chicago Area US