Marketing Manager Diabetes Care, Switzerland

JOB DESCRIPTION:

Marketing Manager Diabetes Care, Switzerland

This position works out of our Site in Baar in the Diabetes Care division.

Primary Objective of Position

• Develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of further increasing sales. Leading and developing the local marketing team.

Major Accountabilities

• Define brand strategy for the Swiss market
• Create and track in-country marketing and brand plans, lead brand plan reviews at EMEA level and communicate to the commercial organisation as appropriate.
• Full A&P budgetary responsibilities (both planning and actual performance) ensuring promotional campaigns are within agreed spending limits and providing accurate reporting.
• Liaise closely with the sales management and sales team to ensure promotional and selling campaigns are developed on strategy and executed effectively.
• Ensure sales teams are well trained and able to execute strategies effectively.
• Liaise closely with all functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and EMEA Marketing).
• Responsible for reporting and explaining Marketing KPIs in monthly CDR meetings.
• Lead Insights generation and Marketing Planning.
• Lead and develop the Swiss marketing team
• Event management: responsible for congresses, patients and HCP events in Switzerland (ensure alignment with brand and marketing strategy)
• Collect and report of competitor intelligence; key contact for EMEA competitive intelligence manager Ensures that all activities are performed in compliance with quality system requirements as well as Abbott policies and procedures and industry standards

Qualifications

• Educated at university degree level or equivalent experience

• Languages: fluent in German and English, at least basic French, Italian is a plus

• Minimum 10 years of experience in medical technology market or pharmaceutical

• Med-tech or Pharma industry with proven know-how of product/portfolio management processes

• Experience in launching new products

• Experience in brand management via digital marketing (social media advertising or · campaigns, influencers management)

• Experience in working with MS Office as well as Veeva Enterprise

• Experience in digital selling (development of eDetailers as well as rep triggered emails)

• Experience in KOL management / sales experience in Healthcare/ Pharmaceutical industry

• Marketing experience including working with advertising/ creative agencies

• E-commerce experience ideally in the Diabetes Monitoring or Endocrinology field

• Solid understanding of the Swiss medical technology market or pharmaceutical market environment and key technical/ regulatory aspects is a plus

• Ability to communicate a vision for a team, break it down to meaningful short, mid

• and long-term goals.

• Proven track record in building high performance teams.

• Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

• We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.

• Connect with us on Abbott at www.abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/

• The base pay for this position is

• N/AIn specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ADC Diabetes Care

LOCATION:

Switzerland > Baar : Neuhofstrasse 23

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 10 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable