About this role
Location: Minneapolis, MN, US Job Family: Marketing Country/Region: United States
The Marketing Manager owns the development and implementation of Marketing programs for the Kerecis biologics portfolio and will act as a product champion and collaborator between functions to execute on our commercial priorities. The Manager thrives on delivering initiatives across a broad spectrum of marketing responsibilities. In addition to frequent interactions with the sales and cross-functional teams, the Manager will work with business leaders, third party agencies, and relevant stakeholders across the global organization with key functions based in Iceland and Denmark.
The Marketing Manager is a full-time role based in a Kerecis office. The Manager reports to the Director, Product Marketing, US WTR.
Major Areas of Accountability
- Become a brand champion for our brands and products, including positioning and messaging, as well as understanding our market, key audiences and competitors
- Become an expert on how to differentiate our products in a competitive landscape and collaborate with our Training team to equip sales with the right tools and training to be effective
- Collaborate with our campaign manager and copywriter to develop impactful digital campaigns to generate interest and awareness for our products with new and existing customers
- Support our Tradeshow plan by collaborating with our Events team on preparing and delivering impactful booths and audience engagement