Marketing Manager

Job Summary

The Marketing Manager leads the overall marketing strategy and execution for CIG Motors, overseeing brand management, digital and offline campaigns, events, and creative output. The role is responsible for building brand equity, driving customer engagement, and generating qualified leads that support the company's retail and fleet sales targets.

Key Responsibilities

• Marketing

• Strategy & Planning

• Develop

• and execute annual marketing plans and budgets aligned with overall

• business and sales objectives.

• Define

• and maintain the company's brand positioning and messaging across all channels.

• Set

• marketing objectives and translate them into actionable plans for the

• marketing team.

• Campaign

• & Brand Management

• Plan and

• oversee integrated marketing campaigns, from concept through execution and

• evaluation.

• Ensure

• consistent brand identity, tone, and visual standards across all marketing

• touchpoints.

• Approve

• creative concepts, campaign messaging, and marketing collateral before

• release.

• Team

• Leadership

• Lead,

• mentor, and manage the marketing team.

• Allocate

• responsibilities, set performance targets, and review team output.

• Identify

• training and development needs to build team capability.

• Digital,

• Social & Offline Oversight

• Oversee

• the execution of social media strategy, digital marketing, and

• offline/traditional marketing initiatives.

• Coordinate

• with the Events & Experiential Specialist to align activations with

• overall marketing plans.

• Ensure a

• cohesive, consistent marketing approach across online and offline

• channels.

• Stakeholder,

• Vendor & Budget Management

• Manage

• relationships with external agencies, media vendors, and

• sponsorship/partnership opportunities.

• Negotiate

• vendor contracts and manage the overall marketing budget.

• Track

• marketing spend against budget and report variances.

• Reporting

• & Analytics

• Track

• marketing ROI, campaign performance, and lead generation metrics.

• Prepare

• and present regular marketing performance reports.

• Use data

• and market insights to refine marketing strategy continuously.

Requirements

• Bachelor's

• degree in Marketing, Business Administration, Communications, or a related

• field.

• A Master's

• degree or MBA is an advantage.

• Professional

• marketing certification (e.g., CIM, NIMN) is an advantage.

• Minimum

• of 6-8 years' marketing experience, including at least 2 years in a

• managerial or leadership role.

• Experience

• in the automotive, FMCG, or a related industry is preferred.

• Proven

• track record of managing integrated marketing campaigns and teams.

• Key Skills and Competencies

• Strategic

• marketing planning and budget management.

• Strong

• brand management expertise.

• Excellent

• leadership and team management skills.

• Strong

• communication and stakeholder management ability.

• Data-driven

• decision-making and analytical skills.

• Creativity

• balanced with commercial and business acumen.

• Vendor

• and agency management experience.

Benefits

• Competitive

Salary

• 13th Month Allowance

• Leave Allowance

• Monthly Performance Bonus

• Retirement Savings

• Medical Coverage

• Paid Time Off

• Opportunity to work in a fast-paced and dynamic environment