Marketing Manager (B2B Healthcare)

Marketing Manager (B2B Healthcare)

Location: London (Hybrid) (UK-based) Salary: £45,000 + Equity Department: Marketing Job Type: Full-Time

About Zenrox

Zenrox Healthcare UK leverages AI to streamline medical equipment procurement, delivering 1520% cost savings and predictive intelligence to NHS trusts, private hospitals, and other healthcare facilities through the ZenroxIQ platform.

Role Overview

The Marketing Manager will build and lead Zenroxs B2B healthcare marketing function from the ground up. You will drive brand positioning, develop thought leadership, and generate high-quality leads across the UK healthcare sector.

Key Responsibilities

• Develop and execute a comprehensive B2B marketing strategy targeting NHS, private hospitals, GP practices, and care homes.

• Produce high-quality content: case studies, whitepapers, blogs, LinkedIn posts, and procurement insights.

• Drive LinkedIn presence (organic + paid campaigns).

• Execute lead-generation initiatives including content funnels, webinars, and industry events.

• Implement SEO strategies to increase organic traffic.

• Create sales enablement materials: pitch decks, ROI calculators, and one-pagers.

• Manage website content and optimize conversion funnels.

• Coordinate Zenroxs participation in healthcare trade events and conferences.

• Lead email marketing campaigns for nurturing and engagement.

• Track and analyse marketing metrics to optimize performance.

• Support PR and thought leadership opportunities.

• Collaborate closely with Sales to align pipeline goals.

Requirements

• 4+ years B2B marketing experience with strong lead-generation success.

• Deep understanding of healthcare marketing (NHS, private healthcare sector).

• Strong writing and content creation skills.

• Expertise in LinkedIn marketing and SEO.

• Data-driven marketer with strong analytical skills.

• Experience with CRM and marketing automation tools.

• Ability to work independently and manage multiple campaigns at once.

• Ideal Background

• Healthcare technology, medical device, or clinical software marketing.

• Experience working with NHS procurement teams.

• SaaS or marketplace platform marketing.

• Startup experience building marketing from scratch.

• Understanding of AI/ML-based products.

• Strong thought leadership and content strategy experience.

• Why Join Zenrox

• Ground-level role with significant equity

• Shape the companys brand and marketing vision

• Market a product with measurable ROI

• Work with cutting-edge AI solutions

• Opportunity to build and lead the marketing team as the company scales