About this role

JOB DESCRIPTION:

RESPONSIBILITIES:

Four Main Responsibilities:

Job Weighting% - Main Responsibilities

30% - Consumer insight exploration and translate business objective into brand objective and communication/media strategy to sustain brand growth and achieve business objectives.

30% - Leading brand team and be responsible for the brand activation through planning and full implementation of marketing programs.

30% - Managing both domestic and CBEC product portfolio and maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication.

10% - Monitoring, supervising and improving the team performance and stimulating the team to come up with practical and actionable programs.

## Major Responsibilities/Activities:

· Consumer insight exploration and translate business objective into brand objective and communication strategy.

· Maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication.

· Implementing and activating marketing programs of assigned products.

· Leading brand team to develop effective communication toolkit.

· Developing and implementing new product launch activities, including: marketing plan, launch package, advertising and promotion plan.

· Responsible for advertising, campaign to build brand preference.

· Finding, selecting and cooperating with excellent agencies and stimulating them to deliver high quality performance.

· Holding the subordinates accountable for their tasks and coaching them towards action.

REQUIREMENTS

Industry experiences:
· Bachelor degree in Marketing or related major, healthy care industry is preferred
Position experiences:
· Knowledge of the latest Marketing trends, tools and methodologies.
· A sound understanding of product portfolio management, solid in experience in new product launch and brand management.
· At least 7-8 years of experience in a Marketing position
· At least 3 years of management experience
Language Skills：
· Excellent command of English (min. CET level 6) and Mandarin (speaking, reading, writing)
Computer Skills:
· Able to utilize computer programs such as notes, excel and powerpoint to compile, build and consolidate data.
Other Special requirement:
· Proactive and prompt response to market & competition environment.
· Passionate, creative and innovative way of thinking.
· Clear business sense.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES: