Marketing Lead

Wynter

Wynter is the on-demand market research platform for B2B. We tell companies what their target customers actually think.

Marketing Lead, Wynter

Reports to: CEO

Peers: Sales, Customer Success

Location: Remote

Comp: 75k-100k/USD

The short version

Wynter is a bootstrapped B2B market research platform. About 20 people, profitable, no investors to answer to. Our customers are marketing leaders at mid-market and enterprise B2B companies who use us to test messaging, track brand, and understand their buyers.

We need a growth marketer who has an unreasonable number of ideas and can execute them at speed.

That's this role. You own marketing end to end. One number matters: qualified demos from marketing.

Who we sell to

VPs of Product Marketing and VPs of Marketing at mid-market and enterprise B2B companies. Also CMOs, Directors of PMM, VPs of Brand, and other director-plus marketing leaders.

These are sophisticated buyers who see through generic marketing instantly. Everything you make has to pass the would a VP of PMM respect this test.

The north star

Qualified inbound demos, where qualified means ICP fit (right title, right company size, we have their audience). ABM-sourced demos count too. You'll be measured on moving that number, and you'll have the autonomy to decide how.

How the week breaks down

80% marketing sprints. This is the job. You come up with campaigns (the term used loosely, it can be in whatever form) and run them. Start from first principles: how do we get in front of our ICPs VP of PMM, and how do we do it in a way that doesn't look like everyone else's marketing. Then execute. This includes:

• Campaigns you conceive and ship, start to finish
• ABM into named target accounts
• Content sprints: publishing batches of articles, AI-drafted and human-edited, on topics our ICP actually searches for and asks LLMs about
• Experiments with new channels and formats when there's a real hypothesis behind them

20% ongoing engine. The stuff that keeps the flywheel turning:

• Weekly newsletter (compile and send, about 10 minutes once the system's set up)
• Weekly webinars: book guests, configure, build landing pages, promote, run
• Daily social across our channels
• New release announcements
• LinkedIn thought leader ads and paid campaign management

What you need to be good at

In priority order.

Must be excellent at:

• Copywriting. Hooks, landing pages, ads, emails, posts. You write things people read to the end. This is non-negotiable because everything downstream depends on it.
• Campaign thinking. You generate ideas we haven't tried, and you can tell the difference between a clever idea and one that will actually produce demos. You don't need the CEO to hand you the plan.
• AI leverage. You build automations, agents, and workflows. You vibe code your own tools when off-the-shelf doesn't fit. You use AI to do the work of three people, and you know where it produces slop and where it doesn't.

Must be competent at, and fast to level up:

• SEO and GEO
• Paid: LinkedIn ads primarily, with room to experiment elsewhere
• Content production
• Webinar and event production
• Marketing ops: HubSpot, landing pages, tracking, attribution

How you think

• High standards. Before anything ships you ask is this good enough, and can it be better? Usually the answer to the second question is yes, and you act on it.
• Creative on your own. You bring ideas. Lots of them. The CEO will give you direction and feedback, not a to-do list.
• Data-honest. You kill campaigns that don't work, even the ones you loved.
• B2B-native. You understand how enterprise marketing teams buy, what a VP of PMM's week looks like, and why they'd care about us.

What you get

• Full ownership of a function at a profitable company with no board and no committee
• A founder with a real audience and a strong point of view, who will amplify what you make
• Direct access to the CEO, sales, and CS. No layers.
• Budget to run experiments without a six-week approval process
• 35 days paid vacation time
• Once-a-year trip to team offsite, every year in a different country

Experience

• 3+ years in B2B marketing, ideally at a B2B SaaS company selling to marketing teams. Bonus points if you've done PMM or worked in a research or insights business.