Marketing Lead

Summit Recruitment & Search Africa

Our client, a leading international insurance brokerage firm, is seeking an experienced and commercially minded Marketing Lead to spearhead a revenue-focused marketing function that directly contributes to pipeline growth, customer acquisition, retention, and business expansion.

This is a strategic leadership role for a marketing professional who thrives in a technical B2B environment, has a strong grasp of Account-Based Marketing (ABM), and can leverage data, technology, and customer insights to drive measurable business outcomes. The successful candidate will lead a high-performing team while working closely with Sales, Product, Customer Success, and Revenue Operations to accelerate growth across key customer segments.

Key Responsibilities

• Lead and execute a revenue-driven marketing strategy aligned to business growth objectives, customer acquisition targets, and pipeline generation goals.

• Design and scale Account-Based Marketing (ABM) programmes for strategic accounts, developing personalized campaigns that increase engagement, conversion, and customer lifetime value.

• Build and optimize demand generation initiatives across digital and offline channels, driving qualified leads, marketing-sourced pipeline, and revenue contribution.

• Leverage data, CRM platforms, and marketing technology to improve attribution, lead scoring, customer journey analytics, and overall marketing performance.

• Collaborate cross-functionally with Sales, Product, Customer Success, and RevOps teams to align go-to-market strategies, accelerate pipeline velocity, and improve customer outcomes.

• Lead and develop an in-house marketing team, ensuring the majority of marketing execution, content creation, campaign management, and performance optimization are delivered internally.

• Key Qualifications

• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role driving measurable revenue outcomes.

• Proven success in B2B marketing environments, particularly within technology, fintech, professional services, SaaS, insurance, or other complex solution-based industries.

• Demonstrated expertise in Account-Based Marketing (ABM), demand generation, lifecycle marketing, and revenue operations (RevOps).

• Strong analytical and commercial acumen, with hands-on experience using CRM systems, marketing automation platforms, attribution models, dashboards, and data-driven decision-making tools.

• Track record of building and managing high-performing in-house marketing teams, with a preference for candidates whose teams execute the majority of marketing activities internally rather than relying heavily on agencies.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; professional certifications such as CIM, HubSpot, Google Analytics, RevOps, or equivalent will be highly regarded.