Marketing Lead-SMU

About the Role

The SMU Marketing Lead will drive cross-APMEA marketing efforts by understanding business priorities and designing Wipro's participation in strategic marketing programs aligned with those objectives. This role includes conceptualizing, executing, and tracking cross-APMEA digital campaigns in conjunction with iDEAS and iCORE marketing teams, with content localization as required.

What You'll Do

• Understand cross-APMEA business and marketing priorities and design/ensure Wipro's participation in strategic marketing programs aligned with those objectives.
• Conceptualize, execute, and track cross-APMEA digital campaigns in alignment with iDEAS and iCORE marketing teams, with content localization as needed.
• Work with central campaigns team to ensure campaign traction (through content), reporting of MQLs, and campaign management on Salesforce.
• Prepare quarterly marketing highlights and updates on important brand initiatives for the APMEA CEO & DRs, Wipro CGO and CMO.
• Support the APMEA Geo Marketing Heads in the execution of regional initiatives and customization of brand programs by working closely with the central brand and content teams.
• Support the Geo Marketing Leads in large deal initiatives.
• Manage APMEA-level and regional marketing initiatives with Hyperscalers (AWS, Microsoft, Google); track campaigns and communicate with sales & account teams as required.
• Ensure timely marketing communications are shared with APMEA leaders about marketing initiatives/regional events/analyst engagements/campaigns/client advocacy by working closely with the Geo Marketing Heads.
• Manage the central APMEA marketing activities that are executed by agencies and retainers, tracks process adherence and governance.

What We're Looking For

• Strong understanding of cross-APMEA business and marketing priorities; ability to design and participate in strategic marketing programs.
• Experience conceptualizing, executing, and tracking digital campaigns across regions with localization.
• Experience collaborating with central campaigns teams, use of Salesforce for campaign management and MQL reporting.
• Ability to prepare leadership-level marketing updates; effective communication with APMEA CEO & DRs, CGO, CMO.
• Experience supporting regional initiatives with Geo Marketing Heads; customization of brand programs with central teams.
• Experience supporting large deal initiatives; ability to manage hyperscaler partnerships with AWS, Microsoft, Google.
• Strong stakeholder management and communications with sales and account teams; governance and process adherence when working with agencies/retainers.
• Ability to work in a multicultural/multi-region environment.

Compensation & Benefits

• Equal Opportunity employer; Affirmative Action; minorities, women, veterans and individuals with disabilities are encouraged to apply.