About this role
Join us as Marketing Lead Skin Cleansing Deos
Function: Marketing
Scope: Local
Location : Bosques.
JOB PURPOSE
This role exists to bring our purpose-led innovation to life by developing and executing strategic marketing plans that build brand equity, drive consumer engagement, and deliver business growth.
As Marketing Lead SCL, you will play a key role in shaping and executing the marketing strategy, identifying growth opportunities, strengthening brand performance, and ensuring impactful execution across channels. You’ll be part of a team that believes in doing work that matters, for people and the planet.
Because here, we don’t just hire for jobs. We invite you to be part of something bigger.
KEY RESPONSIBILITIES
- Build and position strong, purposeful brands that stand out in the market.
- Develop and execute strategic marketing plans focused on growth through innovation, pricing, and competitive analysis across the 6Ps. Lead and execute the IBP process.
- Lead impactful brand communication with disruptive and meaningful messaging, considering a social-first approach.
- Manage media asset development and localization in collaboration with agencies and DMC teams.
- Strengthen portfolio performance by identifying unmet consumer needs and driving innovation.
- Translate market insights into strategy through continuous monitoring of consumer and shopper behaviour and the competitive landscape.
- Lead cross-functional teams and key stakeholders across various functions to ensure seamless execution.
- Own the P&L and budget management, ensuring efficient allocation across ATL and BTL activities.
- Drive agile innovation and market activation, applying a test-and-learn approach.
- Inspire and develop high-performing teams, fostering collaboration and purpose-driven leadership, not only within the BU but also with global teams and external partners.
- Lead and build highly effective and motivated teams, including internal and cross-functional members and external partners such as agencies.
REQUIRED QUALIFICATIONS
- Minimum of 7 years of experience in Marketing.
- At least 3 years of experience managing brands.
- Strong strategic and analytical skills: ability to turn data into actionable insights and develop trend-forward strategies.
- Effective communicator and team player: clear communication, structured presentation skills, and a collaborative mindset.
- Project and stakeholder management: proven ability to lead cross-functional teams and manage multiple projects simultaneously.
- Agile, proactive, and consumer-focused: business-driven, adaptable to change, and deeply attuned to consumer needs.
- Fluent in both Spanish and English.
PREFERRED QUALIFICATIONS
- Experience in digital marketing, including familiarity with performance marketing, social media strategy, and a social-first approach to drive brand growth in digital channels.
- Background in consumer goods: prior experience in fast-moving consumer goods (FMCG), bringing relevant market insights and category expertise.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.