Marketing Lead

About the Role

Mano is seeking a strategic Marketing Lead to oversee its marketing and digital strategy, drive customer acquisition and retention, strengthen brand positioning, and deliver measurable growth across its stores and app.

Key Responsibilities

• • Develop and execute marketing strategies and annual plans aligned with business goals.
• • Manage integrated marketing campaigns across Mano stores and the app to drive sales.
• • Execute consumer initiatives across traditional media, social media, email, and digital platforms.
• • Lead marketing events, product launches, and customer engagement initiatives.
• • Coordinate PR activities, manage media relationships, and increase brand and app awareness.
• • Evaluate marketing performance using sales results, consumer feedback, publicity value, and engagement metrics.
• • Mentor and develop marketing team members.

Requirements

• • University degree, preferably in Marketing or a related commercial field; relevant certifications are an advantage.
• • Strong strategic thinking and understanding of market insights, audience targeting, and segmentation.
• • Knowledge of SEO, PPC, and SEM.
• • Strong data analytics skills.
• • Experience managing partnerships with agencies, vendors, and influencers.
• • Excellent communication and stakeholder management skills.
• • Strong digital marketing experience across multiple channels.
• • Proficiency in marketing budget creation and management.
• • Confidence, leadership ability, and willingness to challenge the status quo.