Marketing Intelligence Data Executive

Why Digital Business Solutions?

Our team put consumers first delivering on our mission to build A Better Tomorrow. Our integrated teams focus on commercial value, consumer experience, digital growth and business solutions. We revolutionise BAT for the connected consumer, accelerating the astonishing pace at which we’re already innovating through technology, digital solutions, business processes and services delivery.

Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Mexico has an exciting opportunity for a Marketing Intelligence Data Executive in Monterrey.

The Marketing Intelligence Data Executive will work alongside its US and MX colleagues to develop tools that help shape the company’s Pricing Discounting Strategy to deliver the financial and volume objectives of the group’s biggest market. The ideal candidate has a strong technical background and wants to leverage these capabilities to produce business-focused deliverables.

Your key responsibilities will include:

• Support & develop analysis using commercial, consumer, & financial data (Databricks / PySpark), integrating consumer, commercial, and financial data.
• Reinforce the transition of Excel-based workflows into Databricks and Power BI. Build automated pricing and performance reporting through scalable data models, DAX measures, and DirectQuery connections to enable timely decision-making across the team.
• Assist in scenario modelling for quarterly promotion planning, incorporate what-if simulations, and constrained optimization to balance margin, volume, and compliance trade-offs.
• Work regularly with U.S stakeholders to align on business assumptions, document methodologies, and support automation opportunities across teams.
• Support deployment of models and pipelines using Databricks Workflows/Jobs, Delta Live Tables, and robust data validation frameworks to ensure production-grade reliability.

What are we looking for?

• Bachelor's Degree required, Economics, Finance, Mathematics, Computer Science or Engineering preferred.
• Professional with at least 2 years of experience in process automation & analysis of large-scale data sets. Familiarity with basic machine learning frameworks (regression / decision trees).
• Proficiency in SQL and/or Python.
• Able to communicate with advance level of English.
• Ability to communicate technical information in a consolidated and straightforward way.
• Demonstrated strong communication skills, both oral and written
• Strong leadership skills and works well in team-oriented activities.
• Ability to manage multiple stakeholders both virtually and physically in the office.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.