About this role
About the Role HubSpot's Marketing Hub enables creating, publishing, and measuring omnichannel marketing campaigns to attract and capture high-quality leads and deliver tangible ROI. This role focuses on leveraging Marketing Hub to drive qualified leads, optimize campaigns, and analyze performance to maximize revenue. What You'll Do
- Create, publish, and manage omnichannel campaigns to attract and capture high-quality leads across social, search, and other channels.
- Use HubSpot to drive awareness with social publishing, monitoring, and ad management tools for PPC campaigns.
- Build personalized forms and CTAs, and optimize experiences to convert visitors into qualified leads.
- Leverage built-in marketing analytics to visualize metrics like contacts generated, budget allocation, and ROI, and identify optimization opportunities.
- Interpret the customer journey to pinpoint key lead-generation touchpoints and improve conversion rates. What We're Looking For
- Experience planning and executing omnichannel marketing campaigns.
- Familiarity with marketing automation and HubSpot Marketing Hub.
- Ability to create and optimize CTAs, forms, and event registrations to capture leads.
- Proficiency with marketing analytics, reporting, and ROI analysis.
- Knowledge of social publishing and ad management tools (e.g., PPC campaigns). Nice to Have
- Experience with inbound marketing strategies and data-driven optimization.
- Prior success in increasing website traffic and inbound leads through Marketing Hub. Compensation & Benefits
- Not disclosed.