About this role
Job title: Marketing & Growth Lead
Section: Responsibilities
- Develop and execute marketing strategies for music releases, artists, campaigns, and brand initiatives
- Plan and manage campaigns across social media, digital platforms, creator networks, communities, and other relevant channels
- Manage and optimise TikTok, Instagram, YouTube, Meta, Google, and other emerging platforms
- Develop creative content ideas, campaign narratives, messaging, and audience strategies
- Identify and collaborate with influencers, creators, tastemakers, and online communities
- Monitor campaign performance, audience growth, engagement, reach, conversions, and other relevant KPIs
- Use data and insights to improve campaign performance and resource allocation
- Track and report campaign results and provide actionable recommendations Section: Requirements
- 1–3 years’ experience in marketing, digital marketing, social media, growth marketing, entertainment, media, creator marketing, or related field
- Strong understanding of social media platforms and digital marketing trends
- Experience creating and executing digital marketing campaigns
- Ability to work with influencers, creators, or online communities
- Strong analytical and problem-solving skills
- Ability to interpret campaign data and make informed decisions
- Good understanding of content marketing and audience growth strategies Details:
- Pay: NGN 250,000 per month
- Location: Remote but based in Lagos, Nigeria
- Employment Type: Full-Time
- Experience: 1–3 years