About this role
Job title: Marketing Executive / Growth & Partnerships
Role Overview We are seeking a strategic and dynamic Marketing Executive to drive growth, brand positioning, and market expansion in the B2B sector. The ideal candidate must have extensive experience in healthcare or pharmaceutical marketing, with a proven track record of delivering measurable business results.
Role responsibilities Develop and execute the B2B marketing strategy for SMARTMRS and Lab-Lab, aligning with company objectives; drive demand generation, client acquisition, corporate deals, and strategic partnerships; lead brand positioning, messaging, and communications to strengthen market presence; drive targeted campaigns, partnerships, and events to support client acquisition; collaborate with sales, product, and operations teams to ensure marketing strategies support revenue growth; analyse market trends, customer insights, and competitor activities to identify growth opportunities; manage marketing budgets, ROI analysis, and reporting to senior leadership; build and lead a high-performing marketing team, fostering innovation and accountability
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred)
- 3+ years of experience in the Health Tech space
- 3–5 years of marketing experience, with at least 1 year in a leadership role within B2B healthcare or pharmaceuticals
- Proven success in driving business growth, brand development, and marketing campaigns
- Strong understanding of the pharmaceutical market, regulatory environment, and B2B sales cycles
- Excellent leadership, communication, and analytical skills