Marketing Executive

Marketing Executive

The Marketing Executive supports the execution and optimization of customer engagement, loyalty, and partnership initiatives that enhance customer value, engagement, and business performance. This role is responsible for supporting marketing campaigns, partnership activities, program operations, and performance analysis while working closely with internal stakeholders and external partners to deliver a seamless customer experience. The incumbent will leverage customer insights and market trends to support continuous improvement initiatives and contribute to the success of customer engagement programs.

Responsibilities

• Support the execution of loyalty, partnerships, and customer engagement programs to drive customer participation, card spend, and business growth.
• Coordinate marketing campaigns and customer communications, including content development and campaign execution.
• Support the management of partner relationships and collaborate with merchants, brands, and external partners to deliver customer value.
• Analyze program performance and customer data to generate insights and support decision-making.
• Provide operational support for customer engagement programs, including documentation, contract administration, customer inquiries, and stakeholder coordination.
• Ensure programs and initiatives are executed in accordance with operational processes.