Marketing Director

Job Summary

We are looking for an experienced Marketing Manager to lead marketing strategies across a portfolio of food and beverage (F&B) brands. The successful candidate will be responsible for strengthening brand positioning, driving customer engagement, developing pricing and promotional strategies, and supporting business growth through data-driven marketing initiatives.

The ideal candidate has strong experience in F&B marketing, brand management, digital marketing, and campaign performance analysis, with proven leadership and strategic planning skills.

Key Responsibilities

1. Strategic Marketing and Brand Management

• Develop and execute multi-brand marketing strategies aligned with business objectives.
• Prepare annual and quarterly marketing plans for each brand.
• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
• Develop and maintain consistent brand positioning, identity, and messaging.
• Identify marketing opportunities across outlets, delivery platforms, mobile applications, retail channels, and strategic partners.
• Develop seasonal campaigns, promotional offers, and new product launch strategies.
• Manage loyalty programs and initiatives to increase customer retention and purchase frequency.

2. Digital Marketing and Content

• Lead digital marketing activities, including social media, paid advertising, SEO, email marketing, and influencer marketing.
• Oversee content creation, photography, and advertising campaigns.
• Optimize digital marketing performance and conversion funnels to increase online orders.
• Ensure consistent brand communication across all digital platforms and customer touchpoints.

3. Sales and Operations Support

• Collaborate with outlet, franchise, sales, and operations teams to execute marketing campaigns.
• Develop point-of-sale materials and in-store promotional activities.
• Monitor outlet performance and campaign results.
• Recommend improvements based on performance data and customer insights.

4. Budget Management and Performance Analysis

• Manage the marketing budget and allocate resources effectively.
• Track marketing KPIs and measure return on investment (ROI).
• Analyze campaign effectiveness, sales performance, and customer engagement.
• Prepare regular marketing performance reports and recommendations for senior management.

5. Team Leadership and Partnerships

• Lead, coach, and develop the marketing team.
• Manage relationships with external agencies, suppliers, and marketing vendors.
• Build strategic partnerships to support brand awareness and business growth.
• Collaborate with senior management on marketing priorities and business decisions.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Minimum of 5 years of marketing experience, preferably within the F&B industry.

• Proven experience in multi-brand marketing and brand management.

• Strong knowledge of digital marketing channels, campaign management, and content strategy.

• Experience in marketing budget management, KPI tracking, and ROI analysis.

• Strong analytical skills and data-driven decision-making abilities.

• Excellent communication, leadership, and team management skills.

• Ability to manage multiple brands, projects, and priorities effectively.

Benefits

• Competitive salary.

• Performance-based bonus.