About this role
Marketing Director - Asia
JOB DESCRIPTION – MARKETING DIRECTOR - ASIA
Location: Manila, Philippines
Division: Ticketmaster APAC
Line Manager: VP Marketing APAC
Contract Terms: Permanent, 40 hours per week
THE JOB
Reporting to the VP of Marketing APAC, the Marketing Director – Asia leads Ticketmaster’s marketing function across a diverse portfolio of markets, including Thailand, Taiwan, Singapore, Japan and the Philippines. This senior role is responsible for ensuring the regional marketing team effectively applies Ticketmaster’s marketing framework to meet the needs of both clients and customers.
With a mandate to support ongoing expansion across Asia, the role balances global alignment with local execution. The Marketing Director for Asia delivers key initiatives tied to global, regional and market-level priorities, while driving strategic in-market programmes that support commercial growth and strengthen Ticketmaster’s presence across the region.
WHAT YOU WILL BE DOING
- Lead and manage a team of marketing professionals with varying expertise.
- Ensure the marketing team is equipped with the right tools, platforms, and frameworks to meet client needs and deliver on committed marketing plans.
- Support a diverse client base spanning major sporting events, commercial musical theatre, festivals, clubs and agricultural shows.
- Leverage capabilities across distribution platforms to enhance campaign outcomes.
- Collaborate with key clients to scope, plan, and deliver impactful projects aligned with partnership plans.
- Make sure all owned, earned, and paid channels are being utilise as per the regional strategy to achieve sales targets and performance KPIs.
- Drive continuous improvement in client satisfaction across the marketing function across all platforms.
- Partner with the regional sales team to contribute to tender responses and sales proposals with compelling marketing narratives.
- Collaborate with Global music teams, Client Development Managers and Operations to ensure consistent success in on-sale execution and event delivery outcomes.
- Meet with clients at key stages of the sales cycle planning, post-sale, and post-event to encourage the use of all available marketing channels, provide strategic recommendations, manage team involvement, and analyse event performance data.
- Collaborate with Fan Engagement, Communications, and Content teams to ensure timely and accurate delivery of marketing and fan messaging. Monitor CSAT scores regularly and identify opportunities to optimise communication and improve the overall fan experience.
- Collaborate with the Marketing Technology and Insights teams on strategic marketing initiatives that drive campaign scale and improve efficiency, with a focus on automation, measurement, attribution and repor