About this role
iHerb is hiring a Marketing Director, APAC — a key business leader driving strategic direction for iHerb's marketing across the Asia-Pacific region. This is a hybrid position based out of either Tokyo, Japan or Seoul, South Korea, requiring frequent travel across APAC.
Responsibilities include developing and executing an end-to-end market growth strategy covering new business opportunities, strategic partnerships, marketplaces, payment partners, and B2B/offline sales; building marketing strategies to increase brand awareness, drive new customer acquisition, and improve retention across APAC; owning the regional marketing budget; partnering cross-functionally with Brand Marketing Operations, Merchandising, Finance, and Global Logistics teams; monitoring competitive, regulatory, and compliance developments across APAC; and leading a geographically dispersed team based in Tokyo, Seoul, and other regional hubs.
Requirements: 12+ years of relevant experience including significant regional leadership across multiple APAC markets, extensive experience in e-commerce and digital marketing, proven experience leading dispersed teams, and excellent English communication skills (proficiency in Japanese, Korean, or Mandarin strongly preferred). Bachelor's degree in Business, Marketing, or related field preferred.