About this role
Summary:
Microsoft is hiring a Marketing Data Analyst – Events Analytics for the Global Marketing Engines & Experiences (E&E) team. The role focuses on analyzing marketing event performance, customer engagement, and demand generation to help improve Microsoft's global events and marketing campaigns.
Responsibilities include building event performance dashboards, measuring registrations and attendee engagement, developing marketing attribution models, analyzing customer journeys, creating Power BI reports, integrating data from multiple marketing platforms, and using statistical techniques to optimize event and marketing performance.
Candidates need a Master’s degree in Mathematics, Data Science, Analytics, Computer Science, Business, Economics, or a related field, or a Bachelor’s degree with 2+ years of experience in data analysis, business intelligence, or data science. Preferred qualifications include experience with event analytics, SQL, Excel, Python or R, Power BI, Tableau, Adobe Analytics, Marketo, CRM systems, and marketing attribution models.
Work setup: Hybrid (3 days/week in office) Employment type: Full-time Role type: Individual Contributor Level: Data Analytics IC3 Focus areas: Marketing analytics, event analytics, business intelligence, customer journey analysis, and data visualization. Salary range: $86,100–$169,800/year (higher ranges apply in San Francisco and New York areas).