About this role
Job title: Marketing & Content Lead
We're hiring a Marketing & Content Lead to build the brand and customer acquisition engine from the ground up for a food ordering and delivery platform entering the Lagos market.
Client Overview:
- Our client is a technology-driven food ordering and delivery platform connecting customers with restaurants and reliable delivery.
- They are building a founding team in Lagos across Operations, Merchant Success, Engineering, Marketing & Content, and Finance & Admin.
- They seek builders, operators and problem-solvers who take ownership, move fast, solve problems and want to help build something from the ground up.
Role summary
- The Marketing & Content Lead will be responsible for turning attention into users, orders and measurable growth by combining brand, content, creators, community and performance marketing.
Responsibilities
- Develop and execute our Lagos launch strategy.
- Build the brand's voice, personality and visual direction across digital channels.
- Own content strategy across TikTok, Instagram, X and other relevant platforms.
- Develop a consistent pipeline of high-performing short-form content.
- Build and manage our creator and influencer network.
- Identify emerging creators and cultural trends that can accelerate brand awareness.
- Develop creator campaigns that drive measurable acquisition rather than vanity engagement.
- Manage paid acquisition across Meta, TikTok and other relevant channels.
Requirements / Candidate profile (as stated):
- Experienced builders, operators and problem-solvers (the client is looking for people with this mindset).
- Someone who takes ownership, moves fast and wants to help build something from the ground up.
Additional details provided in the posting:
- Salary Range: ₦350,000 – ₦500,00
- Location: Lagos, Nigeria
- Employment: Full-Time
- Sector: Hospitality