Marketing Communications & Social Media Manager

Marketing Communications & Social Media Manager

Job Description:

Job Summary -

We are looking for a Marketing Communications & Social Media Manager to lead digital communication and social media activities for a rapidly expanding, multi-location lifestyle brand. The role focuses on planning and executing multi-channel campaigns, managing social media content, and ensuring consistent brand messaging across platforms to drive engagement and brand visibility during a period of significant scale.

What You'll Do

• Campaign Strategy, Execution & Calendar Management

• Develop and coordinate the marketing campaign calendar, ensuring strategic alignment across digital channels (social media, email, website, paid media), influencer marketing, and broader brand initiatives.

• Plan, execute, and optimize multi-channel marketing campaigns with clear messaging and compelling visual storytelling.

• Collaborate closely with the CRM & Website Marketer, Designers, Paid Media Team, and external agencies to ensure seamless campaign delivery.

• Continuously refine campaign structures and content formats to improve engagement, reach, and conversion.

• Social Media Management (SMM)

• Develop and manage high-quality content across key platforms (TikTok, Instagram, Facebook, YouTube) targeting diverse audience segments.

• Maintain a strategic social media content calendar aligned with brand priorities, site launches, and campaign activity.

• Work with internal and external creative teams to produce engaging visuals and videos that strengthen brand positioning.

• Track and report on performance metrics to optimize content and improve results.

• Monitor industry trends to create timely, relevant content that maximizes brand visibility.

• Content Creation & Management

• Write and edit compelling content for websites, social media, product pages, and digital ads.

• Plan and optimize email marketing campaigns in collaboration with the CRM team.

• Coordinate social media content (captions, short-form storytelling) and collaborate with designers for visuals.

• Support the organization of photo/video production to support campaigns, ensuring alignment with brand storytelling.

• Messaging & Copy Strategy

• Own and refine brand messaging to ensure consistency across all customer touchpoints.

• Craft compelling ad copy, social media posts, blog articles, and email content.

• Develop audience-focused content for multiple brand pillars, resonating with different customer segments.

• Ensure the brand's tone of voice is effectively maintained across all platforms.

• SEO & Website Content Execution

• Research and coordinate SEO best practices in content creation, including keyword integration.

• Regularly update and optimize website content (landing pages, blogs) to improve organic traffic.

• Work with the web team to improve on-page SEO structure and internal linking strategies.

• Performance Tracking & Optimization

• Monitor campaign performance metrics (engagement, CTR, conversion rates) and refine strategies accordingly.

• Implement A/B testing on content formats, subject lines, and calls to action.

• Stay ahead of content trends and competitor strategies to refine marketing efforts.

• Who You Are

• A strong communicator and storyteller with a passion for social media and digital content.

• Organized and proactive, able to manage multiple campaigns and deadlines in a fast-paced, scaling environment.

• Creative and data-driven, using insights to improve content and engagement.

• A collaborative team player who works well with cross-functional teams.

• What You'll Bring

• 4+ years of experience in marketing communications, social media, or digital marketing.

• Proven experience managing social media channels and content strategies.

• Strong copywriting and content creation skills.

• Familiarity with campaign planning, social media analytics, and basic SEO.

• Familiarity with Google Analytics, SEO tools (Ahrefs, SEMrush), and email marketing platforms.

What We Offer

• The chance to work with a fast-growing team with significant impact on company growth.
• A dynamic environment with opportunities for rapid professional development.
• A very competitive salary, performance bonuses, and benefits package.
• Health and Dental insurance cover.
• Physical Health & Wellness Budget.
• Technology of your choice.
• An inclusive and collaborative work environment with numerous team-building and social events.

Required Skills

• Performance

• Messaging

• Support

• BASIC

• Development

• Social Media Management

• A/B Testing

• Content Creation

• Performance Metrics

• YouTube

• Organization

• Copywriting

• Structures

• SEO

• Collaboration

• Articles

• Video

• Email Marketing

• Team Player

Salary

CRM

Instagram

Metrics

Google Analytics

Campaigns

Facebook

Optimization

Insurance

Analytics

Integration

Digital Marketing

Strategy

Social Media

Email

Research

Testing

Planning

Marketing

Communication

Management