About this role
Marketing & Communications Analyst
Location: Nigeria Employment Type: Full-time Work Arrangement: On-site Sector: Sales & Marketing Experience Level: Mid-level (3-5 years) Application Deadline: October 8, 2026
Job Description We are seeking a skilled Marketing & Communications Analyst to join our team within the dynamic financial services sector.
In this role, you will be instrumental in developing and executing data-led marketing and communications strategies. Your responsibilities will encompass comprehensive market research, in-depth competitor and industry analysis, and meticulous tracking of campaign performance to derive actionable insights.
You will also contribute to digital channel analytics, content creation, and the overall brand communication efforts. This position offers a significant opportunity to impact business growth through strategic marketing initiatives.
Required Skills
- Market research, Competitor analysis, Industry analysis, Campaign performance tracking, Marketing analytics, Digital channel insights, Content development, Brand communications
Key Responsibilities
- Conduct market research, competitor, and industry analysis.
- Track campaign performance and provide marketing insights.
- Support digital channel analytics and content development.
- Support brand communications and stakeholder engagement.
- Work with internal teams, creative partners, agencies, and external stakeholders.
Qualifications
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Degree in Marketing, Business Administration, English, Mass Communication, or a related discipline.
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Strong analytical, writing, communication, and coordination skills.
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Ability to translate marketing data into actionable insights.
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About This Role
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The financial services sector in Nigeria is experiencing dynamic growth, driven by digital transformation and evolving consumer needs. This role is pivotal in shaping data-led marketing strategies, requiring a deep understanding of market research, competitor analysis, and campaign performance tracking. You will leverage digital channel insights and content development to enhance brand communications. Your impact will directly influence business ROI by optimizing marketing efforts and driving organizational growth through insightful analytics and strategic communication.