About this role
Job title: Marketing Communication Manager
About the Role Logitech is seeking a Marketing Communications Manager in Tokyo to drive growth for key categories (including Personal Workspace) through planning and executing digital marketing, influencer programs, social media communication, editorial tie-ups with publishers, and PR activities including new product launch events. This role collaborates with Category Managers, the Global HQ in Lausanne, and regional teams; owns KPIs, and budgets, and drives programs from planning to ROI evaluation.
What You'll Do
- Plan and execute ONL digital marketing with effective use of digital agencies to achieve agreed KPIs.
- Manage our own social networks (Facebook) and external networks (Instagram, X) to communicate the brand story to the target audience.
- Plan and execute influencer programs with agencies or directly with creators (YouTubers, Bloggers).
- Plan and secure editorial tie-ups with digital publishers to support brand/product communication.
- Align with stakeholders (Business Group, Regional Communication Team, Category Managers); organize and execute NPI PR activities (PR events, press releases, briefings).
- Set and align KPIs with management and category managers; evaluate performance and ROI; derive learnings for future programs.
- Manage the marketing budget on a quarterly basis.
What We're Looking For
- 5+ years of experience in Marketing communications including PR, Digital and Social Media.
- Experience with YouTube / Influencer marketing.
- Consumer tech background preferred.
- Consumer-centric approach understanding customer preferences and attitudes.
- Excellent communication and presentation skills with ability to influence stakeholders.
- Ability to work independently and collaboratively with diverse teams; strong team player and self-starter.
- English fluent verbally and in writing.
Nice to Have
- None explicitly listed.
Compensation & Benefits
- Comprehensive and competitive benefits packages and flexible working environments designed to support wellbeing and family.
- Logitech supports a culture of wellbeing across physical, financial, emotional, intellectual, and social aspects.