About this role
About the Role Insomniac is looking for an enthusiastic and experienced Marketing Specialist to oversee the operations and growth strategy of YouTube. The Marketing Campaign Specialist, YouTube requires an experienced digital leader with exceptional organizational and project management skills. This is not a remote position and required to be in office 5 days per week.
What You'll Do
- Specialize in creating and executing marketing campaigns in coordination with Strategic Stakeholders, with a strong focus on YouTube as a primary content and promotional channel with leading cross-functional teams across digital advertising, social media, integrated technology, etc.
- Own the YouTube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools to drive growth and engagement
- Work in tandem with third party agencies for operation, management, and execution of YouTube initiatives.
- Partner closely with event marketing leads to integrate YouTube-first campaigns with broader marketing initiatives.
- Lead internal & external meetings clearly articulating campaign objectives and YouTube-specific strategies and opportunities.
- Analyze week-to-week performance data, including YouTube channel analytics, social media engagement, and paid media while adapting marketing plans based on insights and regularly communicating key targets and performance metrics to internal and external partners.
- Stay on top of platform trends, content formats, algorithm updates
What We're Looking For
- Passion for dance culture and a love of marketing, with experience in marketing specifically in the YouTube space.
- Highly motivated self-starter with exceptional organizational and project management skills.
- Experience coordinating with strategic stakeholders and cross-functional teams.
- Ability to analyze performance data and adapt marketing plans accordingly.
- Strong communication skills for internal and external meetings.
- Based in office in Calabasas, CA; willingness to work onsite 5 days/week.