Marketing Campaign Specialist, YouTube

About the Role Insomniac is seeking a Marketing Campaign Specialist to oversee the operations and growth strategy of YouTube. This role requires an experienced digital leader with exceptional organizational and project management skills. This is not a remote position and required to be in office 5 days per week. What You'll Do

• Specialize in creating and executing marketing campaigns in coordination with Strategic Stakeholders, with a strong focus on YouTube as a primary content and promotional channel with leading cross-functional teams across digital advertising, social media, integrated technology, etc.
• Own the YouTube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement
• Work in tandem with third party agencies for operation, management, and execution of YouTube initiatives.
• Partner closely with event marketing leads to integrate YouTube-first campaigns with broader marketing initiatives.
• Lead internal & external meetings clearly articulating campaign objectives and YouTube-specific strategies and opportunities.
• Analyze week-to-week performance data. Including YouTube channel analytics, social media engagement, and paid media with adapting marketing plans based on insights with regularly communicating key targets and performance metrics to internal and external partners.
• Stay on top of platform trends, content formats, algorithm updates, and YouTube best practices, ensuring campaigns are innovative, optimized, and aligned with current digital behavior.
• Recommend process improvement initiatives that optimize the overall marketing and YouTube content development workflow.
• Partner with in-house design and media (video and motion) teams to develop YouTube-optimized assets.
• Hire and manage independent video editors, animators, and YouTube specialists as needed to support initiatives.
• Lead the execution of on-site marketing efforts across media, social, and content capture — including planning for livestreaming, real-time content, and post-event recaps.
• Ensure timely and accurate approvals for all marketing and YouTube/media assets.
• Support recruitment, training, and onboarding of various team members, including those supporting video and YouTube operations.
• Train and provide support in onboarding team members, clients, vendors and partners when needed
• Other projects and responsibilities as assigned What We're Looking For
• 3+ years relevant experience in marketing and/or music, with demonstrated expertise in YouTube marketing, audience development, or content strategy.
• Deep understanding of the YouTube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem.
• Exceptionally high attention to detail while working in a fast-paced environment.
• Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands.
• Strong communicator who is comfortable leading strategy and presenting YouTube insights and campaign results.
• Proven ability to lead and execute complex, high-volume marketing campaigns, particularly YouTube-centric campaigns.
• Strong copywriting skills with the ability to write compelling YouTube titles, descriptions, and calls-to-action in brand voice.
• Experience managing multiple timelines, adapting quickly, and collaborating across departments.
• Bonus: Experience with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut.
• Willingness to execute or oversee off-hours publishing and monitoring of YouTube content when needed. Nice to Have
• YouTube Studio familiarity, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut.