Marketing Automation Specialist

Marketing Automation Specialist (Salesforce Marketing Cloud)

Location: Atlanta, Georgia

Country: United States

Category: Marketing

Workplace Onsite

Location Onsite

Employment Type: Contract To Hire

Posted Date: November 10, 2026

Job ID: 653737

Job Description

Job Title: Marketing Automation Specialist

Location: Atlanta, GA (onsite 4 days/week)

Contract length: 6 months

Schedule: Fulltime

Pay: $51/hr to $55.07/hr

Job Overview:

Hands-on individual contributor supporting the North America Marketing Automation team. This role builds, tests, and deploys email campaigns in Salesforce Marketing Cloud (SFMC) and provides steady-state coverage of the team's weekly send calendar (roughly 5-7 sends per week). The contractor works closely with the marketing automation team, the development team, and the CRM and enablement teams.

Key Responsibilities

• Build and deploy email campaigns in SFMC end-to-end: audience setup, targeting, QA, and deployment
• Write SQL queries across data extensions to build, segment, and validate audiences
• Build, monitor, and troubleshoot journeys in Journey Builder and automations in Automation Studio
• Manage the daily email send calendar and keep campaigns on schedule
• Partner with the development team, who deliver email code and templates, to assemble and launch dynamic and personalized content
• Partner with CRM and enablement teams on audience and data discovery: confirm whether the needed data exists and, if not, how it can be provisioned
• Monitor live journeys and campaign operations; identify and resolve issues quickly

Required Qualifications:

• 3-5 years of hands-on email deployment experience in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio
• Working SQL skills: writing queries across data extensions to create audiences
• Strong attention to detail and disciplined QA before deployment
• Clear communication and the ability to work across technical and business teams

Preferred Qualifications:

• Salesforce Marketing Cloud Email Specialist certification

• Experience with Contact Builder and Audience Builder

• Ability to read and troubleshoot AMPscript in existing content (pending hiring manager confirmation)

• Financial services experience, particularly a perspective on audience targeting in a regulated environment

• Familiarity with Salesforce CRM

• The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

• The Planet Group