About this role
Summary:
The Marketing Manager serves as a strategic leader responsible for driving business growth and enhancing brand visibility across residential, commercial, and institutional sectors. This pivotal role involves crafting and executing comprehensive marketing campaigns while actively identifying lucrative opportunities in both B2C and B2B environments. By aligning marketing initiatives with the company's broader growth goals, the incumbent ensures the brand maintains a strong, consistent presence in the premium furniture and décor market, ultimately contributing to increased revenue and market share.
Responsibilities
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Formulate and execute marketing strategies that directly support the organization's growth targets.
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Manage digital marketing operations across key platforms including Instagram, LinkedIn, Facebook, the corporate website, and email channels.
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Coordinate and launch product introductions, promotional campaigns, trade exhibitions, and special events.
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Collaborate with the social media team to create engaging content such as product photography, video assets, brochures, and catalogues.
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Track campaign performance metrics and refine strategies based on data-driven analytics.
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Enhance brand positioning within the premium furniture and décor industry.
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Maintain uniformity in messaging and visual identity across all marketing materials and customer interactions.
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Scout and secure strategic partnerships to expand brand reach and visibility.