Marketing Associate

Marketing Associate

1 - 3 years

Full-Time

Job Description – Marketing Associate

AI Workflows, GEO & Demand Generation

Location: Gurgaon (On Site)

Role Overview

• This person will help scale Signzy’s marketing engine while applying AI workflows and agents to make the team faster, more consistent, and more effective.
• You will own meaningful parts of campaign and growth operations, spanning AI-enabled research and content workflows to social distribution, SEO/GEO initiatives, outbound lead qualification, reporting, and experimentation.
• Cold calling and sales-lead qualification are core responsibilities, not occasional support work.

What You’ll Do

• AI Workflows & Automation

• Own and optimize AI-enabled marketing workflows for market research, content production, campaign operations, lead enrichment, outreach preparation, reporting, and follow-up.

• Configure, train, test, and improve AI agents, including Hermes-style agents, for marketing, research, content, and sales-development workflows.

• Social Media & Content

• Plan and execute social-media campaigns, especially LinkedIn, including editorial calendars, posts, executive-led content, distribution, engagement, and performance analysis.

• SEO & GEO

• Lead SEO and GEO execution, including topic strategy, content briefs, technical/on-page recommendations, competitive analysis, citation/AI-visibility tracking, and performance reporting.

• Use and improve SEO/GEO tools and dashboards to identify content and visibility opportunities.

• Demand Generation & Lead Qualification

• Build target-account lists, research decision-makers, enrich prospect data, and maintain high-quality CRM hygiene.

• Qualify sales leads through cold calling: conduct outbound calls, validate prospect fit, uncover pain points and buying context, manage objections, identify decision-makers, score leads, and set meetings for the sales team.

• Partner with Sales and internal stakeholders to translate market feedback into improved messaging, offers, landing pages, content, and campaign tests.

• Reporting & Process Improvement

• Track funnel metrics including calls completed, connect rate, qualification rate, meetings booked, content performance, organic visibility, and campaign contribution to pipeline.

• Document playbooks and operating procedures so successful workflows can be repeated and scaled.

• What We’re Looking For

• 1–3+ years of experience in B2B marketing, growth marketing, demand generation, SDR/BDR work, content marketing, SEO, or a closely related role. Experience in a startup, SaaS, AI, FinTech, RegTech, or financial-services environment is a plus.

• Demonstrated experience making cold calls and qualifying leads; you should be comfortable holding concise, discovery-oriented business conversations with prospects.

• Experience with social-media marketing, preferably LinkedIn for B2B or executive-led brands.

• Working knowledge of SEO, including keyword/topic research, content optimization, analytics, and basic search-performance reporting.

• Interest in or exposure to GEO, AI search, LLM-driven discovery, citation tracking, or AI visibility is strongly preferred.

• Experience using AI tools for marketing or operations, such as ChatGPT, Claude, Perplexity, automation platforms, CRM enrichment tools, or agent/workflow systems.

• Strong writing, communication, organization, and project-management skills.

• Analytical mindset with the ability to interpret campaign and funnel data, identify bottlenecks, and run pragmatic experiments.

• Comfortable operating in a fast-moving environment with high ownership and evolving priorities.

• Preferred Qualifications

• Experience with Google Analytics, Google Search Console, HubSpot, Salesforce, Apollo, Clay, LinkedIn Sales Navigator, SEO/GEO tools.

• Familiarity with CRM workflows, lifecycle stages, lead scoring, and B2B pipeline reporting.

• Experience building automations with Zapier, Make, n8n, APIs, or comparable tools.

• Familiarity with prompt engineering, agent evaluation, retrieval workflows, or AI workflow orchestration.

• Experience marketing a technical, SaaS, AI, FinTech, RegTech, or enterprise product.

• Success in the Role

• Creates scalable AI workflows that materially improve marketing throughput or quality.

• Establishes a consistent social and content engine that grows relevant audience engagement.

• Improves SEO/GEO visibility and turns research into measurable content opportunities.

• Generates a dependable flow of qualified sales conversations through disciplined lead research and cold calling.

• Produces clear reporting and uses data to improve messaging, conversion, and campaign execution.

• Builds documented processes that allow the Marketing and Sales functions to scale.

• Required Skills

• demand generation

• Marketing Team

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