About this role
Marketing Associate Director
The Fitch Ratings Marketing team serves as a strategic partner to business stakeholders, translating commercial priorities into high-impact go-to-market programs that strengthen positioning and drive measurable impact. The team works across content and product marketing, analytics, enablement, events, advertising, digital channels, and brand strategy to shape annual marketing direction, guide execution, and support business growth.
The Associate Director, Marketing will lead marketing strategy and execution for Fitch Ratings’ Global cross-sector Private Credit business and North America Corporates, Infrastructure and Project Finance (CIPF) business. Specific responsibilities include: serving as marketing subject matter expert for Fitch Ratings’ Business Relationship Management (BRM) group, consulting with business partners to develop an annual marketing plan and supporting marketing budget; defining annual marketing priorities, campaign direction and channel strategy in alignment with business objectives, audience requirements and market opportunities; overseeing the development and execution of integrated marketing programs across paid, owned and earned channels, including digital, social media, email, web and events; leading go-to-market strategy and execution for research launches, thought leadership initiatives, and data-driven product or content campaigns; coordinating with Events and cross-functional teams to plan, promote, and measure hosted events, sponsorships, and other market-facing programs, including managing budgets and tracking spend against plans; partnering with BRM and internal Design & Creative partners to develop high-quality marketing content and collateral that supports awareness, engagement, retention, and business growth; tracking campaign performance and providing recommendations to improve effectiveness, audience engagement, and return on marketing investment.
You May be a Good Fit if: a bachelor’s degree in marketing, communications, or a related field; 6+ years of marketing experience within financial services or capital markets, preferably for a global B2B firm; demonstrated success developing and executing integrated marketing strategies and cross-channel programs that support business growth and commercial objectives; strong writing, editing and presentation skills, with the ability to tailor messaging for different audiences, formats, and channels; experience creating and managing annual marketing budgets, reviewing key priorities with stakeholders and tracking spend accurately against plan; fluency with digital marketing and marketing technology platforms, including CRM and automation tools such as Salesforce and Marketo, as well as social and analytics tools such as Hootsuite.
What Would Make You Stand Out: ability to combine strategic thinking with strong execution, operating effectively in a fast-paced, highly collaborative environment; prior experience in and strong understanding of fixed income, corporate finance, capital markets, or the credit ratings landscape is strongly preferred; experience partnering with cross-functional teams to deliver compelling and innovative marketing assets, providing guidance on visual treatment and messaging; strong executive communication and stakeholder management skills, with ability to lead complex initiatives across multiple stakeholders and build strong partnerships; agency experience supporting financial services, private equity or asset management, highly desirable.
Why Choose Fitch: hybrid work environment with three days a week in the office; a culture of learning and mobility with dedicated trainings, leadership development and mentorship programs; investing in your future with retirement planning and tuition reimbursement programs; promoting health and wellbeing through comprehensive healthcare offerings; supportive parenting policies with a generous global parental leave plan; inclusive work environment with a collaborative workplace and Employee Resource Groups; dedication to giving back with paid volunteer days, matched funding for donations and ample opportunities to volunteer.
At Fitch: To protect Fitch’s credibility and reputation, employees must avoid conflicts of interest or any appearance of a conflict of interest. If selected, you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment. If you or your immediate family have holdings that may conflict with work responsibilities, you may be asked to divest before beginning work. Fitch is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
For New York and Chicago Only: Expected base pay rates for the role will be between $100,000 and $130,000 per year. Actual salaries will be determined on an individualized basis and may vary based on factors including but not limited to education, training, experience, past performance, and other job-related factors. Base pay is one part of Fitch’s total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, long-term incentives, and other benefits sponsored by Fitch.