Marketing Assistant

This role is dedicated to assisting the team in orchestrating a diverse range of marketing initiatives, spanning traditional, field-based, and trade campaigns across print, branded materials, media purchases, product demonstrations, roadshows, and exhibitions. The position also involves managing digital marketing efforts across search engines, email, YouTube, websites, and other relevant online platforms. A key focus is collaborating with the communications manager to oversee and convert sales inquiries received via the website, social media, WhatsApp, and other digital touchpoints. Additionally, the successful candidate will cultivate and manage a pipeline of potential partnerships by tracking prospect details, contact information, relationship status, and future action items. The role further requires researching and identifying potential partners within the clean energy, finance, real estate, retail, technology, government, and sustainability sectors, while effectively managing the outreach process, meeting logistics, and follow-up actions.

Responsibilities

• Assist the team in coordinating comprehensive marketing and advertising campaigns, including traditional, field, and trade activities across print, branded materials, media buys, product demos, roadshows, and exhibitions.

• Manage digital marketing campaigns across various channels such as search, email, YouTube, websites, and other relevant online platforms.

• Collaborate closely with the communications manager to track and resolve incoming sales inquiries originating from the website, social media, WhatsApp, and other digital sources.

• Maintain an organized partnership pipeline that includes prospect details, contact information, current relationship status, and planned next steps.

• Conduct research to identify and locate potential partners, including companies, institutions, associations, distributors, and media organizations within sectors like clean energy, finance, real estate, retail, technology, government, and sustainability.

• Monitor partnership outreach efforts, document responses, organize meeting agendas, conduct follow-ups, and record meeting outcomes, agreed deliverables, deadlines, responsibilities, and pending actions.

Requirements

• Possess a bachelor's degree or Higher National Diploma (HND) in Marketing, Business Administration, Marketing Communications, or a related field.

• Have 1 to 2 years of relevant marketing experience, preferably within consumer products, energy, technology, FMCG, retail, or other commercially focused industries.

• Demonstrate experience collaborating with sales teams to support lead generation, facilitate conversions, and evaluate marketing performance.

• Possess proficiency in tools such as Canva, Microsoft Office, or Google Workspace, with a specific emphasis on spreadsheet and presentation skills.

• Exhibit strong capabilities in creative writing and public presentation.

• Display essential soft skills including creativity, effective communication, teamwork, and organizational abilities.

• on skills.

•  Creativity, Communication, Collaboration and Organisation skills.