About this role
Marketing and Cultural Manager
The Marketing & Communications Manager at Roswyn – A Morgans Original Hotel is responsible for developing and executing strategic marketing, branding, and communications initiatives that position Roswyn as a premier luxury lifestyle destination. This role embodies Morgans Originals’ philosophy of honesty, creativity, and sophistication by combining innovative campaigns, media relations, and guest-centric storytelling to elevate the hotel’s visibility and reputation across global and local markets.
Key Responsibilities
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Marketing Strategy & Brand Positioning
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Develop and implement integrated marketing plans to drive awareness, revenue, and brand loyalty.
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Ensure brand consistency across all communication channels in alignment with Morgans Originals’ luxury lifestyle ethos.
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Collaborate with sales, F&B, and operations teams to create campaigns that highlight Roswyn’s unique offerings.
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Monitor market trends and competitor activity to identify opportunities for growth and differentiation.
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Communications & Public Relations
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Manage media relations, press releases, and public statements to enhance Roswyn’s reputation.
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Cultivate relationships with journalists, influencers, and industry partners.
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Oversee crisis communication strategies to protect brand integrity.
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Coordinate interviews, features, and media events showcasing Roswyn’s lifestyle identity.
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Digital Marketing & Content Creation
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Oversee digital platforms, including website, social media, and email marketing.
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Create engaging content that tells Roswyn’s story and resonates with target audiences.
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Manage online reputation through proactive guest engagement and review responses.
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Leverage analytics and insights to optimize digital campaigns and ROI.
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Event & Campaign Management
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Plan and execute promotional events, partnerships, and activations that reinforce Roswyn’s luxury positioning.
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Collaborate with F&B and lifestyle outlets (Filia, BL Club, Black Laquor) to de