Marketing and Communications Specialist

Position Information

Job Title

• Marketing and Communications Specialist

Position Summary The Marketing Communication Specialist contributes to the success of the Marketing and Communications department by contributing to and implementing email campaigns; writing for the university website, blogs and news content; and generally providing writing and support to the Marketing and Communications department.

The Marketing Communication Specialist supports a targeted web SEO/GEO strategy and helps produce content accordingly; ensures that email communications and web content are optimized for key conversions and follow rules of grammar, AP Style, visual design and quality assurance.

Supervised by Assistant Director of Marketing & Content Development

After 180 days of successful employment, this position is potentially a hybrid position (three days/week in office). Schedule established by supervisor.

Essential Duties and Responsibilities

SEO/GEO Copy Writer

• Writes and publishes web copy that implements key word optimization for txwes.edu.
• With supervisor and Director, Digital Media, research potential blog topics that align with the university’s SEO strategy, then writes agreed-upon blog posts for txwes.edu blog.
• Helps manage the review, editing, and approval of blog posts written by agency partners.
• With supervisor and Director, Digital Media, maintains and implements both on-page and off-page SEO efforts.
• Monitors, edits and corrects site content for accuracy, editorial style guidelines (including AP Style) and rules of grammar.

Marketing Email Copy Writer

• Assist the Senior Marketing Manager to write and implement strategic marketing emails in the Slate CRM, ensuring mobile-friendly templates.
• Ensures that the needed web content is in place to support marketing emails.
• Understands the admission funnel of each program, including graduate and undergraduate programs, to optimize communication for the target audience.

Support Marketing & Communications Projects

• Support marketing and communications team projects such as: website updates, creative brainstorms, survey creations, copy writing, media communications, etc. Performs other related duties and projects as assigned.
• Supports creative copy writing efforts of the office of Marketing and Communications including: website content, commercials, email, magazine articles, press releases and digital marketing copy that focus on key conversions and enforces brand identity.

Education, Certifications and/or Licenses

A Bachelor’s degree from an accredited college with major course work in marketing or a related field.

Experience

• Approximately 1 to 2 years of experience with content management systems (CMS) and Customer Relationship Management (CRM) systems.

• Familiarity with the development of effective SEO strategies.

• Demonstrated understanding of search engine optimization (SEO), search engine marketing (SEM), and email marketing email best practices.

• Familiarity with Google Keyword Planner.

• Experience with copywriting for digital platforms and editing for grammar, spelling and punctuation accuracy, including AP style.

• Written, verbal, analytical, and organizational skills.

• Working under tight deadlines and bringing strong attention to detail.

• Professional copy editing and proofreading.

• Experience proofreading for website branding standards (fonts, spacing, padding. etc.).

• Experience in managing a workload including multiple projects and production schedules required.

• Knowledge, Skills & Abilities

• Understanding of SEO fundamentals

• Digital copywriting ability

• Ability to write long-form copy for blog posts and website news articles.

• Understanding of CMS, website technology, and email marketing platforms

• Knowledge of Associated Press (AP) style guidelines.

• Understanding of the tools provided by our CMS system and their limitations

• Posting Detail Information

• Posting Number

• 2016AS1123P

• Posting Open Date

• 07/27/2026

• Open Until Filled

• Yes

• Posting Close Date

• Special Instructions to Applicants

• Supplemental Questions

• Required fields are indicated with an asterisk (*).

• Documents Needed To Apply

• Required Documents

• Resume

• Cover Letter

• Portfolio

• List of Three References

• Optional Documents