About this role

Duties and responsibilities

Marketing and Brand Management

Develop and execute branding/marketing strategies to enhance the school’s visibility and reputation.
Create and distribute promotional materials, advertising campaigns, and other marketing tools.
Organise annual open days and school tours to showcase the school’s offerings.
Manage the school’s brand, ensuring consistency in tone, imagery, and messaging across all channels.
Conduct market research to identify opportunities for growth, attract new students, and retain families.
Formulate internal and external communications to ensure consistent messaging.
Regularly review and update administrative documents for accuracy and timeliness.
Measure the success of marketing campaigns quarterly and adjust strategies based on analytics.

Communication and Stakeholder Engagement

Manage internal and external communications to keep staff, students, and parents informed of important updates and initiatives.
Build and maintain strong relationships with parents, alumni, media, donors, and community stakeholders.
Collaborate with senior management to develop key messaging for critical school events, announcements, and initiatives.
Facilitate open and transparent communication across all stakeholder groups, ensuring their voices are acknowledged in relevant school activities.
Coordinate frequent communication to parents about school activities.
Build a prospective student and parent database and achieve enrolment targets of new learners annually.
Build and maintain strong relationships with existing and potential clients.
Ensure that there are proper complaints management strategies in place and cascade them to the Customer Executive Team.

Digital / Social Media Management

Oversee the school’s website, and maintain an active and engaging social media presence for Pharo School Nairobi.
Develop and manage quality content for social media platforms to boost the school’s online presence and engagement.
Plan, promote, and support events such as open days, awards ceremonies, and community outreach programs.
Utilise digital tools to amplify the reach and impact of the school’s communication efforts.
Track and analyse social media metrics monthly, refining content strategies termly.
Run termly advertising campaigns to attract new followers and collaborate with the Pharo Foundation main page for greater reach.

Learner Admissions Management and Customer Service Leadership

Analyse monthly admissions and exits, documenting trends and preparing reports.
Identify reasons for student exits and track (where possible) their transfer destinations.
In collaboration with the Finance team, lead the customer service team to ensure accurate and efficient fee collection processes.
Establish systems to handle inquiries related to fees, ensuring clarity and responsiveness in communication with parents and guardians.
Oversee recruitment, training, and onboarding of new team members within the department.
Set performance targets, conduct performance appraisals, and manage disciplinary issues in line with school policies.
Develop employee motivation and reward strategies to foster a performance-driven culture.
Ensure adherence to school policies and departmental regulations, cultivating a disciplined and efficient team.
Conduct frequent customer service training on communication skills, conflict resolution, and crisis management.

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Marketing and Communications Manager