About this role
Job title: Marketing Analytics Software Specialist
About the Role HubSpot's marketing analytics and dashboard software enables measurement of the performance of all marketing campaigns in one place with built-in analytics, reports, and dashboards. This role focuses on leveraging these capabilities to monitor site analytics, track interactions, and build data-driven insights to drive revenue and optimize the customer journey across channels.
What You'll Do
- Analyze marketing performance in one dashboard using built-in analytics, reports, and dashboards.
- Build reports that analyze your CRM data to discover key trends.
- Use the unique HubSpot tracking code to monitor site visitor actions, understand behavior, and trigger automation workflows.
- Use multi-touch revenue attribution to map how marketing touchpoints work together to drive revenue.
- Analyze website performance metrics: measure traffic, sessions, conversion rates, and identify which traffic sources bring in the most sessions and customers over time.
- See detailed reports for every marketing asset, from website to emails, blog posts, social media, and more; add any report to your dashboard to track everything in one place.