Marketing Analytics Manager

Marketing Analytics Manager

We’re looking for a Manager of Buyflow Effectiveness to help us understand, test, and evaluate the performance of our website experiences. This role focuses on turning analytics into action by using insights, experimentation, and measurement to assess customer behavior and evaluate how website experiences impact engagement and conversion.

You will work closely with our centralized Analytics & Reporting team, serving as the Residential Services (Internet, Video and Home Phone) Sales expert who applies data, partners on analysis, and ensures performance insights and testing results are clearly reported and understood across Digital Sales and partner teams. The role serves as a bridge between data and decision-making by providing the analysis needed to evaluate website changes and customer behavior over time.

Responsibilities

• Analyze website performance data to understand how customers are interacting with the site and where behaviors are shifting over time.

• Establish baselines and measure pre- and post-launch performance for website changes, enhancements, and new experiences.

• Partner with the Analytics & Reporting team to access and interpret Adobe Analytics data related to website behavior and performance.

• Act as the primary point of contact for website-related performance reporting, data interpretation, and insight requests.

• Lead test and target efforts by managing test setup, execution, analysis, and interpretation of results, and ensure testing outcomes are documented and communicated clearly over time.

• Analyze A/B testing and personalization results to assess customer behavior and validate performance impact.

• Identify and track behavioral patterns, friction points, and drop-offs across browsing and conversion journeys.

• Provide comparative performance analysis to support evaluation of different site experiences, changes, or test variants.

• Build and deliver executive-ready reports that clearly summarize performance trends, testing results, and key takeaways.

• Ensure website performance is reviewed consistently and that analysis is available to support ongoing evaluation of site effectiveness.

• What We’re Looking For

• Demonstrated experience supporting customer-facing website experiences

• Strong background in website analytics and performance measurement, with the ability to connect data to experience improvements

• Experience leveraging analytics tools (Adobe) to build reports, uncover insights, and drive data-informed decisions

• Experience with Amplitude and/or Content Square a plus

• Demonstrated experience developing and running A/B testing, experimentation, and targeting methodologies

• Ability to analyze data and clearly tell the story of what the experience is doing, why it is performing that way, and what should change

• Strong communication skills, with the ability to present insights to both technical and executive audiences

• Comfort working cross-functionally in fast-moving digital environments

• Proactive, curious, and improvement-oriented mindset with a strong focus on Customer Experience

• Ability to create annual forecasts and modeling for ecommerce digital funnels

• What Success Looks Like in This Role

• Digital Sales teams clearly understand website performance and recommended next actions

• Testing and optimization efforts lead to measurable improvements in engagement and conversion

• Strong partnership and trust with the Analytics & Reporting organization

• Faster, more informed website and experience-related decisions

• Reduced ambiguity around what worked, what didn’t, and why

• Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.

• Everforth Apex uses a virtual recruiter as part of the application process. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.apexsystems.com/privacy-policy

• Everforth Apex

Benefits

• Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our Welcome Packet as well, which an Everforth Apex team member can provide.

• Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

Date Posted:

• October 27, 2026

Pay Range:

• 60 - 70 per hour