About this role
Position - Marketing Analyst Location: Noida
Experience: 2–4 Years
Work Mode: Hybrid
Employment Type: Full-time
Required Skills
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B2B Digital Marketing
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Demand Generation
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Lead Generation
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Marketing Operations
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HubSpot / Zoho CRM
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Campaign Management
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Social media strategy
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Influencer marketing
Key Responsibilities
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Analyse marketing performance across SEO, SEM, paid, email, social, and events.
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Track campaign ROI, CAC, conversions, and other marketing KPIs.
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Build and maintain marketing dashboards and performance reports.
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Analyse the MQL → SQL → Closed-Won funnel and identify improvement areas.
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Conduct market, competitor, and customer research.
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Work with marketing teams to measure campaign and launch performance.
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Analyse customer and account data for B2B SaaS segmentation and targeting.
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Prepare reports and presentations for marketing and leadership teams.
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Maintain accurate data across CRM, marketing, and analytics platforms.
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Support marketing budget tracking and forecasting.