About this role
Overview
We are seeking a data expert to join our marketing team as a Marketing Analyst. The successful candidate will be responsible for tracking and analysing campaign performance, customer behaviour, and loyalty programme data; and presenting insights and learnings to inform strategic decision-making and optimize marketing efforts.
Responsibilities
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Campaign Analysis:
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Analyse the performance of various marketing campaigns across different channels (e.g., email, social media).
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Measure key performance indicators (KPIs) and identify trends to inform future campaigns.
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Manage the targeted campaigns calendar.
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Liaise with various departments (e.g. designers and copywriters) to prepare targeted campaigns.
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Prepare comprehensive reports on campaign effectiveness and ROI.
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Customer Analysis:
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Analyse customer behaviour and segmentation data to identify trends and opportunities.
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Understand customer profiles and identify target audiences for specific marketing initiatives.
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Direct Marketing Mailer Performance:
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Monitor email open rates, click-through rates, and conversion rates.
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Analyse email content and design to identify areas for improvement.
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Provide recommendations for optimising email content and frequency.
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Data Management and Reporting:
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Collect, clean, and organize marketing data from various sources.
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Develop and maintain data dashboards and reports for the marketing team.
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Utilize data visualization tools to communicate insights effectively.
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Support Marketing Team:
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Provide data-driven insights to support marketing campaigns and initiatives.
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Assist in market research and competitive analysis.
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Stay up-to-date with industry trends and best practices.
Qualifications and requirements:
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Experience in a similar role and minimum 2 years’ working experience required.
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Bachelor’s degree in marketing, Statistics, Business Analytics, or a related field.
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Excellent analytical skills with the ability to interpret data and draw meaningful conclusions.
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Proficiency in Excel
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Excellent communication and presentation skills to effectively communicate findings.
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Excellent accuracy and attention to detail with the ability to work independently.
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Good understanding of marketing principles and concepts.