Marketer

Marketer

Job Type Full Time

• Qualification BA/BSc/HND
• Experience 2 - 5 years
• Location Abuja
• Job Field Sales and Business Development

Job Summary

• We are looking for a creative, energetic, and results-driven Marketing Officer to help grow our customer base, strengthen our brand, and increase sales.
• The Marketing Officer will be responsible for developing and executing marketing activities that increase brand awareness, generate leads, attract new customers, and support sales growth.
• The successful candidate should have a strong understanding of marketing, excellent communication skills, and the ability to actively promote furniture products through both digital and offline channels.

Key Responsibilities

Marketing & Business Development:

• Develop and implement marketing strategies to increase sales and brand awareness.
• Identify new markets, customer segments, and business opportunities.
• Research customer needs, preferences, competitors, and market trends.
• Develop strategies to attract new customers and retain existing ones.
• Build relationships with potential customers, corporate clients, interior designers, architects, contractors, and property developers.
• Identify and pursue opportunities for corporate and project-based furniture sales.
• Support the sales team in converting leads into customers.

Digital Marketing:

• Manage and promote the company's presence across social media platforms.
• Create engaging content showcasing furniture products, projects, promotions, and company activities.
• Coordinate product photography, videos, product launches, and promotional campaigns.
• Manage online enquiries and respond to prospective customers promptly.
• Support digital advertising campaigns and monitor their performance.
• Track online engagement, leads, enquiries, and conversions.
• Keep the company's website and online product listings updated where applicable.

Sales & Customer Engagement:

• Generate and follow up on leads from marketing campaigns.
• Communicate product features, pricing, availability, and promotions to customers.
• Visit potential customers and business partners when required.
• Attend exhibitions, events, property developments, and other promotional activities.
• Maintain a database of customers, leads, and business contacts.
• Follow up with prospective customers to encourage sales conversion.
• Gather customer feedback and communicate relevant insights to management.

Brand Development:

• Help maintain a consistent and professional image for the company.
• Develop promotional materials, brochures, catalogues, presentations, and other marketing content.
• Support product launches, showroom promotions, campaigns, and events.
• Work closely with the Design and Sales teams to effectively present new furniture collections.
• Identify opportunities to increase the visibility and recognition of the company's brand.

Reporting & Performance:

• Prepare regular marketing activity and performance reports.

• Track leads generated, customer enquiries, campaign results, and sales conversions.

• Monitor marketing expenses and ensure campaigns are cost-effective.

• Provide management with recommendations based on market and customer feedback.

• Key Performance Indicators (KPIs)

The successful candidate will be expected to contribute to:

• Number of qualified leads generated.
• Sales generated from marketing activities.
• New customers acquired.
• Customer and corporate accounts developed.
• Social media growth and engagement.
• Marketing campaign performance.
• Conversion of enquiries into sales.
• Growth in brand awareness and market reach.

Requirements

• Bachelor's Degree / HND in Marketing, Business Administration, Communications, Mass Communication, or a related field.

• 2–5 years of relevant marketing experience, preferably in furniture, interior design, retail, real estate, construction, or a related industry.

• Proven experience in digital and social media marketing.

• Strong communication, presentation, and negotiation skills.

• Good understanding of customer acquisition and lead generation.

• Experience creating marketing content for social media and other platforms.

• Good knowledge of Microsoft Office and digital marketing tools.

• Ability to use social media platforms effectively for business promotion.

• Experience with Canva or other basic design/content-creation tools is an advantage.

• Ability to work independently, meet targets, and take initiative.

• Willingness to travel for client visits, events, exhibitions, and business development activities.

• Key Qualities

The ideal candidate should be:

• Results-driven and commercially minded.
• Creative and proactive.
• Confident and persuasive.
• Excellent at communicating with customers.
• Energetic and outgoing.
• Good at building professional relationships.
• Comfortable with both digital and face-to-face marketing.
• Organized and able to manage multiple campaigns and priorities.
• Passionate about furniture, interiors, design, and customer experience.

What We Offer

• Competitive salary.
• Performance-based incentives where applicable.
• Opportunity to work with a growing furniture brand.
• Professional development and career growth opportunities.
• Creative and collaborative working environment.
• Opportunity to contribute directly to the growth of the company's customer base and sales.

Check how your CV matches this job