Market Research Specialist

Market Research Specialist

Westfield Consulting is a management consultancy firm, specialized in Increasing Your Business Performance. It is our mission to help our clients make the right decisions & improve their organizational performance. As a partner to our clients, we work as integrated members of the team and strive to provide valuable deliverables that meet their goals.

Market Research Specialist

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 4 - 6 years
• Location Lagos
• Job Field Research and Development

Job Summary

• The Research Expert will be responsible for conducting high-quality research, developing industry insights, producing thought leadership reports, and supporting policy advocacy initiatives across key sectors of the economy.
• The successful candidate will play a critical role in generating actionable insights, engaging stakeholders, and supporting strategic conversations through data-driven analysis and compelling storytelling

Key Responsibilities

• Conduct primary and secondary market research across various sectors to generate actionable insights and support strategic decision-making.

• Design and manage surveys, questionnaires, interviews, and other research instruments using appropriate research methodologies and tools.

• Collect, analyze, and interpret qualitative and quantitative data to identify market trends, business opportunities, and emerging industry developments.

• Develop high-quality reports, industry analyses, insight papers, presentations, and research publications tailored to diverse stakeholders.

• Utilize market research and data analysis tools such as Excel, SPSS, Google Forms, SurveyMonkey, and related platforms to support research accuracy and insight generation.

• Monitor economic, regulatory, market, and business trends to provide timely intelligence and strategic recommendations.

• Translate complex data and research findings into clear, compelling, and decision-oriented narratives and presentations.

• Support policy advocacy and thought leadership initiatives through evidence-based research and insight development.

• Engage and collaborate with internal teams, industry experts, stakeholders, and strategic partners in the execution of research projects and initiatives.

• Coordinate assigned research projects from planning to execution, ensuring timely delivery, quality assurance, and alignment with organizational objectives

• Key Requirements

• Bachelor’s Degree in Economics, Statistics, Business Administration, Public Policy, Social Sciences, or a related field

• 4- 6 years’ experience in market research, data analysis, insights development, or related roles

• Strong understanding of qualitative and quantitative research methodologies, survey design, and data analytics techniques

• Hands-on proficiency in the use of market research and data analysis tools such as Excel, SPSS, Google Forms, SurveyMonkey, or related platforms

Competencies:

• Market Research & Intelligence

• Research Design & Methodology

• Data Collection & Analysis

• Market & Industry Analysis

• Competitive Intelligence

• Consumer/Customer Insights

• Market Segmentation & Profiling

• Trend Analysis & Forecasting

• Survey Design & Administration

• Statistical Analysis & Interpretation

• Business & Financial Analysis

• Report Writing & Research Presentation

• Research Data Management

• Market Opportunity Identification

• Research Tools & Analytics Software.

• Deadline: Not specified