Market Manager

Job title: Market Manager

Copeland's Residential Light Commercial HVAC line is seeking a Market Manager to drive growth in the residential market segment. This highly visible role reports to the Sr. Director of Residential Marketing and Product Management and partners with sales, technology, and marketing teams to translate market insights into actionable strategy. The position is fully onsite in Sidney, OH and requires collaboration across leadership to shape the future of residential HVAC products and technology.

What You'll Do

• Focus on future market trend analysis – emphasis on new technology, regulatory, policy, and sustainability trends including electrification, decarbonization, cold climate heat pump development, low GWP refrigerants, and other identified trends.
• Identify, analyze, and prioritize business opportunities for profitable growth for future product innovation.
• Guide advanced technology and R&D engineering teams to develop future technology and market trends technologies to meet future market needs.
• Work with sales and adjacent market leaders to validate strategic plans and build go-to-market and customer-based strategies.
• Support market analysis of proposed regulations, policies, incentives, market trends, etc. to determine business impact to technologies under development and make any necessary adjustments.
• Assist with customer engagements for future technology development, valuation, and VOC in determination of technology development.
• Develop long range forecast in support of high-level business case development to prioritize business development.
• Develop customer-based relationships with integrity, business, and technical efficiency to deliver key business results.
• Strategy: Key role in developing strategic marketing and technology development direction for the residential business. Create a leading market position within each residential market segment and develop the capabilities needed to create implementable market strategies including segmentation, solution and product market proposals and pricing strategy.
• Drive alignment with our product-focused organization on commercial strategy.
• Build business case and rationale for prioritizing technology development roadmap.
• Support regulatory and customer communications to ensure alignment with future trends and insight of how the multi-generation product strategy aligns with future landscapes.
• Execution: Key player in technology/product conceptualization, development, and execution on product and solution programs, instilling best practices and disciplined accountability for key program items and milestones.
• Drive market research priorities and tasks to support data driven technology/product directions.
• Understanding: Engage directly with customers and industry, from C-suite to technician. Prioritize and support market, customer, solution, and product research for future technology/product development. Capture current product directions and medium to long-term product and solution needs. Conduct market analysis – Emphasis on heating market opportunity in support of electrification and decarbonization efforts.

What We're Looking For

• Bachelor’s in marketing, engineering, business, or related field
• 5+ years relevant experience
• Technical aptitude and business acumen
• Strong leadership and communication skills
• Product marketing/business development knowledge
• Ability to travel up to 20%

Nice to Have

• 7+ years relevant experience
• MBA preferred
• HVAC industry preferred
• Technical education/experience a plus